In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and [...]Read More... from In-Ear Insights: The Problem with Buyer Personas| Trust Insights Marketing Analytics Consulting
Technology continues to enable marketers to do more and more personalization, but do your buyers feel included? Buyer inclusion is different than buyer personalization. Personalization means you’re tailoring your marketing to specific buyers, such as using their first names, sending communications the way they prefer to receive them, and possibly knowing what holidays they celebrate. … Continue reading "Marketers: Do your buyers feel included?" The post Marketers: Do your buyers feel incl...| Crystal Clear Communications
How to create an Ideal Customer Profile (ICP), its benefits, and best practices to enhance your marketing strategy.| eRank Solutions
Create your user persona based templates with demograpghics, firmographics and behavioral data to better target users that are influential.| UserMotion