Focus on the Rainbow, Not the Storm If you’re coming at fundraising from the perspective of “no pain, no gain,” I’d like to suggest you reframe your approach. Especially when it comes to asking individuals, one-to-one, for passionate gifts. As long as you hate it, you’re never going to be effective. In fact, if… The post Do You, or People You Know, Hate Fundraising? Read This! appeared first on Clairification.| Clairification
Are you planning to do, more or less, the same thing you did last year for your year-end annual fundraising push? I mean things like: Recycling the same appeal letter Mailing to the same list Failing to segment your list Failing to clean up addresses and de-dupe your list Using the same donation landing page… The post From ‘Resting on Laurels’ to Leading with Vision: A Nonprofit Guide to Moving On appeared first on Clairification.| Clairification
Everyone’s been saying this, just about daily, for some time. “These aren’t ordinary times.” If the anthem for the Boomer generation was Bob Dylan’s “The TImes They Are A’Changin’,” what’s the anthem for today? History doesn’t repeat itself, but it rhymes. We’re living in the face of a firehose of breaking news, and much of…| Clairification
The world reacted with shock and outrage. There was a pervasive feeling of “how could this happen here?” People screamed… cried… prayed. This was five years ago. Last spring. When a fire wreaked devastating damage to something that, for many, represented the soul of a nation. And . Notre Dame…| Clairification
Today I’m writing about something that’s not fundraising or nonprofit marketing strategy per se. It’s about how to have hope – and take action – during times that may feel hopeless. For most of us, we’ve perhaps never been in perilous times during our lifetimes. For a host of…| Clairification
I’m going to guess “yes.” I’m sure some will hate me for saying this, but after 30+ years in the nonprofit trenches and another 10+ as a coach and consultant, I’m still amazed at how small many of us think. In 2008 during the big recession, and 2020 during the pandemic,…| Clairification
What gets donors going? The heart, not the head. “People do not give to the most urgent needs, but rather they support causes that mean something to them.” This is the finding from a report done by the Centre for Charitable Giving and Philanthropy at the University of Kent: “How Donor Choose Charities.” They…| Clairification