Marketers are tasked with managing an inordinate amount of data. The often-anonymous consumer journey is complex and rapidly evolving, encompassing numerous channels and devices. Marketers are left needing to decipher the pieces in an attempt to create cohesive customer profiles that enable personal, purposeful interactions. Deterministic identity resolution helps marketers overcome the complexities of fragmented […] The post Deterministic Identity Resolution for Enterprise Brands appeared ...| Deep Sync
In B2B revenue teams, there’s an invisible enemy draining your budget, wasting your reps’ time, and quietly sabotaging your pipeline. That enemy is dirty data. You might not see it day to day – but you feel it: It’s not just frustrating. It’s costly. According to multiple studies, up to 23% of your B2B database […] The post How Dirty Data Silently Kills Your Pipeline (and What to Do About It) appeared first on Leadspace.| Leadspace
Hierarchy mapping reveals the organizational structure, showing how various roles and departments are connected.| Leadspace
Omni Pixel Case Study: Auto Industry Marketer Drives Results with Anonymous Visitor Identification| BDEX
Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph| BDEX
Without dynamic updating, static datasets might contain redundant information, leading to inefficiencies in storage. Keeping multiple versions of static data can increase storage costs and complexity. Duplicate records can cause complications internally and lead to a higher cost of storing less operationalizable data.| Leadspace
Having a single, comprehensive view of your customer data in one place makes it significantly easier to effectively target the right people at the right time with personalized campaigns. Sales and Marketers must automate the process of resolving identities and mapping their buyer data to the correct account, while keeping it all up-to-date.| Leadspace
If you’re still trying to decide which CDP is best for your company, you’re in luck, because Forrester has been evaluating and scoring your options to help you figure it out! In Forrester’s The B2B Customer Data Platform Landscape, Q3 2023 report, their analysts explored the B2B CDP landscape and key factors that would go into their evaluation.| Leadspace
Identity resolution is quite plainly the ability to resolve from a ton of data signals the identity of a buyer – who they are, who they work for. It’s the science of connecting the growing volume of person identifiers to a single individual as he or she interacts across channels and devices. In other words, Identity Resolution is the process of accurately associating data (or buying signals) with the specific people who interact with your business.| Leadspace
Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners| BDEX
Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts| BDEX
By using an identity graph in a CDP, you can ensure compliance with data privacy regulations and implement identity resolution logic that is fully aligned with the consent of the customer.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Identity resolution provides game-changing benefits for customer engagement. Find out why businesses are adopting this strategy| Express Analytics