| Polls and Insights
November 5th is National Donut Day! And in the world of fried, doughy-goodness, everyone has their favorite flavor of filling. In fact, the largest percentage of donut filling fans (40%) say that Boston cream tops their list. However, fruit jam filling comes in second with 23% of the vote. Those who enjoy a fruit jam […]| Polls and Insights
When it comes to hygiene, washing your hands is often cited as one of the first steps of defense. Especially since the pandemic brought public health to the forefront in 2020, hand washing has been top of mind for many. However, not everyone washes their hands the same way, and one of the most common […]| Polls and Insights
Halloween is tomorrow, and with Devil’s Eve upon us, it’s the perfect time to talk about one of the season’s biggest thrills: haunted houses. A new CivicScience survey finds that nearly one-quarter of U.S. adults say they like haunted houses, with interest highest among adults under 45, women, city dwellers, and Southerners. Haunted house fans […]| Polls and Insights
The change of seasons often brings about a change in the kitchen, as consumers shift their cravings to match the mood. And with cooler temperatures setting in, it’s no wonder that many shoppers find themselves with a preference–whether that’s for a particular seasonal fruit or a drink that creates a vibe. Among drinking-aged adults, spiced […]| Polls and Insights
This weekend, clocks across the country will be turned back one hour, in accordance with Daylight Saving Time. Although the practice of switching the clocks twice a year has long been under fire, everyone has their own opinion on which seasonal time change is better. Since 2024, the data show that 48% of respondents prefer […]| Polls and Insights
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. 1. The percentage of Americans uninterested in trying plant-based meats drops, with burgers and ground “meat” options driving consumer plant-based interest. The share of Americans [...] Read More... from 3 Things to Know: Plant-Based Meat, More Am...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. Emotional well-being is a powerful driver of distinct consumer behaviors – including switching intent, brand loyalty, and plans to cut back – and travel [...] Read More... from What CivicScience Well-Being Data Reveal About Travel Intent The post W...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. Thanksgiving, the perennial celebration of gratitude and gluttony, is just one month away. With 39% of Americans indicating Thanksgiving is ‘very’ important to them—a figure [...] Read More... from Previewing Thanksgiving 2025: Small Gatherings,...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. The alcohol industry continues to face significant turbulence as Americans are increasingly open to a sober lifestyle and participate in events like Sober October. [...] Read More... from Wine Buying Demand This Season: Insights from Consumers Ready to...| CivicScience
For many Americans, dessert is a regular indulgence after dinner, but for others, it’s a rare treat. A new CivicScience survey shows that dessert eating is split evenly down the middle: 50% of U.S. adults say they eat dessert at least once a week, while the other 50% indulge less often. Among Gen Z adults […]| Polls and Insights
With the holiday season already on the horizon and holiday shopping moving to the forefront of many consumers’ minds, the next few months are primetime for businesses of all sizes to make the most of one of the busiest shopping seasons of the year. However, not all shoppers have the same destination in mind–with some […]| Polls and Insights
In the world of hair, one question makes the rounds more than all others–do you prefer short hair or long hair? As of late, long hair has been turning heads, with many opting into longer locks. Whether due to its versatility, association with youthfulness, economic practicality or alignment with broader cultural shifts, what’s clear is […]| Polls and Insights
October 14th is National Fossil Day. And while fossils are often associated with a big archaeological dig or a faraway discovery, the truth is that fossils can be found where you least expect them. CivicScience took a closer look at those who’ve found a fossil in their backyard (excluding ‘does not apply’). Fossil finders are […]| Polls and Insights
When it’s time for dinner, everyone has their favorite meals–the ones they crave after a bad day, or look forward to when it’s time to celebrate. And given that so many different cuisines are available across the country, Americans have their pick of flavors. With over 10 years of data and over two million responses, […]| Polls and Insights
Whether it’s lo-fi beats or classic rock, music plays a big role in how people get through the workday. A new CivicScience survey finds that, excluding those who answered “does not apply,” 38% of U.S. adults say they listen to music while working all the time, while 21% say they never do. Gen Z leads […]| Polls and Insights
September 22nd is the first official day of fall! This is the time of the year when the leaves start to change, the temperatures cool, and the days take on a| Polls and Insights
Discover where to find high‑value Gen Z holiday shoppers. Use real‑time data from CivicScience to target influencers, trendsetters & big spenders this season.| CivicScience
With fall just around the corner, many Americans are getting back into the swing of things and adjusting their schedules after the carefree summer months.| Polls and Insights
A simple bedroom choice reveals interesting patterns in how Americans sleep. A New CivicScience poll of nearly 12,000 people finds that 61% run a fan every| Polls and Insights
This is only a glimpse of the data available to CivicScience clients. Discover more data. CivicScience data continues to reveal a steady decline in alcohol consumption among U.S. adults aged 21 and over. Whether it’s Dry January, trying mocktails or non-alcoholic beers, or scaling back during the holidays, Americans are drinking less—and that trend shows no [...]Read More... from On the Rocks: How Shifting Priorities Are Cooling Summer Drinking — and Fueling a Rise in Soda and Cannabis| CivicScience
Explore the growing interest in natural and refillable cleaning products for spring cleaning, as CivicScience reveals shifting consumer preferences. Learn more!| CivicScience
