The common debate: do you wash dishes before putting them in the dishwasher? A CivicScience survey finds that 38% of U.S. adults say they ‘always’ wash dishes first, 40% say they ‘sometimes’ do if the dishes are really dirty, and 22% say ‘no—that’s what the dishwasher is for’ (among those who wash dishes, excluding ‘does […]| Polls and Insights
Americans are remarkably honest about their fitted sheet failures. CivicScience data reveals that among those who answered (excluding “Other/does not apply”), a mere 19% claim expertise in folding fitted sheets. Another 28% say they “kind of” know, while 23% admit “not really,” 23% have “no clue,” and 8% question what “fold” even means—presumably people who’ve […]| Polls and Insights
As the cooler months set in and Americans begin switching over their wardrobes, lighter summer clothes give way to heavier fall layers. Amidst this transition, Americans find themselves with a decision to make: pullover sweater or cardigan? While both are effective at keeping out the cold, Americans slightly prefer the pullover sweater to the cardigan […]| Polls and Insights
Going to the hair salon is a part many Americans’ routines. But hair salon etiquette and expectations can vary, with one of the biggest questions being: to wash or not wash your hair before a visit to the salon? After all, whether you choose to wash your hair or show up as-is can speak volumes […]| Polls and Insights
It’s one of the oldest debates: is the glass half empty or half full? A new CivicScience survey shows that 70% of U.S. adults describe the glass as half full, while 30% see it as half empty. Millennials (ages 30–44) are the most likely to say half empty, while Baby Boomers (65+) are the most […]| Polls and Insights
With the start of fall comes the beginning of tailgate season–where sports fans across the country come together to pregame before their favorite teams play. Whether in person at the stadium or from the comfort of home, tailgate parties are on the fall calendar for 13% of U.S. adults. With the start of fall comes […]| Polls and Insights
September 22nd is the first official day of fall! This is the time of the year when the leaves start to change, the temperatures cool, and the days take on a| Polls and Insights
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. Amid growing uncertainty and stress, many consumers are turning to the “simpler” times of the past — sometimes even to decades before they were [...] Read More... from 5 Unexpected Insights For Advertisers Reaching Nostalgia-Driven Food Shoppers ...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. CivicScience data has shown that well-being is one of the strongest indicators of consumer trends and behaviors. Especially during times of economic volatility and [...] Read More... from Well-Being Continues Its Steady Decline While Fear Peaks The p...| CivicScience
CivicScience captures over one million survey responses daily to turn real-time consumer insights into high-performing advertising. Learn how we drive measurable impact here. With early holiday shopping at a six-year high, Gen Z has emerged as a critical segment for brands and advertisers. They’re nearly 60% more likely than the average American to have already [...] Read More... from Where to Find High-Value Gen Z Holiday Shoppers The post Where to Find High-Value Gen Z Holiday Shoppers ap...| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. Living paycheck to paycheck is unfortunately far from a new American experience. Even before the most recent uptick in inflation and the implementation of new, sweeping tariffs, living paycheck to [...] Read More... from Americans Living Paycheck to Paycheck Continue to Spend, But Where? The post Americans Li...| CivicScience
CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn real-time data into actionable insights here. 1. Two-thirds of Americans feel protein content is important to them while shopping. Protein is a top shopping priority among American shoppers. Recent CivicScience findings reveal that 65% of U.S. adults consider [...] Read More... from 3 Things to Know: Americans’ Importance of Protein, Strong Ad-Blocker Intent, and How Ame...| CivicScience
With fall just around the corner, many Americans are getting back into the swing of things and adjusting their schedules after the carefree summer months.| Polls and Insights
A simple bedroom choice reveals interesting patterns in how Americans sleep. A New CivicScience poll of nearly 12,000 people finds that 61% run a fan every| Polls and Insights
With peak vacation season well underway, now is the time when social media feeds overflow with images of Euro-trips, Disney parks and all manner of time spent| Polls and Insights
The following is a special feature from CivicScience CEO and Founder John Dick. Learn how you can turn insights like these into actionable strategies here. In the years leading up to the pandemic, overweightness in the United States had reached record heights, with the CDC reporting a population-wide obesity rate of 41.9% from 2017-2020. This [...]Read More... from Is America’s Obesity Epidemic Over?| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. It’s safe to say that GLP-1 medications are becoming a household name. With 57% of Americans familiar with the term “GLP-1,” it’s no longer necessary to mention weight loss medications or specific drug names for context. This familiarity is reflected in [...]Read More... from GLP-1 Trends by CivicScience: Access and Shortages, Desire for Customized Products, and Self-Care Preferences| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. CivicScience data continues to reveal a steady decline in alcohol consumption among U.S. adults aged 21 and over. Whether it’s Dry January, trying mocktails or non-alcoholic beers, or scaling back during the holidays, Americans are drinking less—and that trend shows no [...]Read More... from On the Rocks: How Shifting Priorities Are Cooling Summer Drinking — and Fueling a Rise in Soda and Cannabis| CivicScience
Explore the growing interest in natural and refillable cleaning products for spring cleaning, as CivicScience reveals shifting consumer preferences. Learn more!| CivicScience
