Historically, the gold-standard for measuring dealership marketing performance has been lead volume. These metrics are easy to measure, simple to understand, and provide clear insight into your marketing’s direct impact on generating customer contact. However, focusing exclusively on lead counts could mean you’re missing the broader picture of customer engagement. There’s substantial buyer activity happening […]| Adpearance
Discover the essential questions to ask digital advertising vendors at Digital Dealer 2025 to find partners who can actually drive vehicle sales.| Adpearance
Discover the key SEO questions to ask your website provider and learn why specialized SEO agencies deliver better results for dealerships.| Adpearance
Safford VW of Fredericksburg transformed their digital advertising performance by working with our team to optimize campaign structures and reallocate budget more efficiently, delivering exceptional results across all key metrics. The Challenge: Maximizing Digital Marketing Performance in a Competitive Market Safford VW of Fredericksburg has been a valued partner for over two years. In early […]| Adpearance
Learn why cutting advertising during market volatility hurts dealers and how maintaining smart ad spend captures market share from retreating competitors.| Adpearance
Discover actionable strategies to optimize your dealership website for AI search results.| Adpearance
The tariff-driven sales surge that dominated Spring 2025 is officially cooling. According to recent MarketAI data from the end of June, vehicle movement declined 15% over a 10-day period while inventory levels increased 2%, confirming the market cooling we anticipated. This shift from surge to stabilization creates a different landscape where data visibility and strategic […]| Adpearance
Streaming now dominates TV viewing at 44.8%. Discover how CTV advertising helps auto dealers capture this massive audience shift.| Adpearance
A Hyundai dealership recognized the need to modernize their marketing approach to reach today’s car buyers. By adding strategic digital marketing to complement their existing efforts, they quickly received the results they were looking for, transforming their entire operation. The Challenge: Bridging Traditional Marketing with Digital Buyer Behavior When we first connected with this Hyundai […]| Adpearance
Discover how real-time inventory intelligence across new, used, and certified vehicles can help dealerships navigate market volatility during tariff uncertainty.| Adpearance
Discover how to resolve the 5 most common SEO mistakes that cost dealerships visibility, leads, and sales.| Adpearance
Genesis selects Adpearance as a preferred partner for retailers in the Genesis Certified Digital Marketing Program for digital advertising and social media management programs.| Adpearance