CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn real-time data into actionable insights here. 1. Women outpace men in Buy Now, Pay Later (BNPL) usage, and the gap is widening as holiday shopping ramps up. Marketing Buy Now, Pay Later (BNPL) specifically to younger women as [...] Read More... from 3 Things to Know: Women Drive BNPL Usage, Top Reasons for Following Influencers, and Defining “Luxury” Today The post 3 T...| CivicScience
CivicScience captures millions of survey responses every day to turn real-time consumer insights into high-performing advertising. Learn how we drive impact here. While travel brands wait for peak booking season, 69% of holiday travelers still haven’t finalized their plans—representing a massive opportunity for brands that act now. Pinpointing High-Intent Holiday Travelers With Data As winter [...] Read More... from How to Reach Holiday Travelers Before Plans Are Final The post How to R...| CivicScience
CivicScience captures over one million survey responses daily to turn real-time consumer insights into high-performing advertising. See how leading brands use CivicScience to drive campaign performance here. CivicScience declared survey data empowers advertisers to build precise, high-value segments for smarter targeting. With the NHL season about to drop the puck, fresh data points to a [...] Read More... from Why Financial Advertisers Can’t Overlook NHL Fans as the New Season Looms The po...| CivicScience
CivicScience captures over one million survey responses daily to turn real-time consumer insights into high-performing advertising. Learn how we drive measurable impact here. With early holiday shopping at a six-year high, Gen Z has emerged as a critical segment for brands and advertisers. They’re nearly 60% more likely than the average American to have already [...] Read More... from Where to Find High-Value Gen Z Holiday Shoppers The post Where to Find High-Value Gen Z Holiday Shoppers ap...| CivicScience
CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn real-time data into actionable insights here. 1. Two-thirds of Americans feel protein content is important to them while shopping. Protein is a top shopping priority among American shoppers. Recent CivicScience findings reveal that 65% of U.S. adults consider [...] Read More... from 3 Things to Know: Americans’ Importance of Protein, Strong Ad-Blocker Intent, and How Ame...| CivicScience
The rumors of a Paramount Skydance bid for WBD are being overhyped, with many not understanding the difficulty in combining any two independent OTT| Dan Rayburn - StreamingMediaBlog.com
Listening to music from a streaming service such as Spotify is as common on a monthly basis as listening to the radio.| Marketing Charts
Average first-month spend among new podcast advertisers was twice as large in H1 2025 as it was in H2 2023.| Marketing Charts
YouTube and Netflix combined for as much TV viewing time as cable TV in July.| Marketing Charts
The largest share of ad spend is still dedicated to host-read ads.| Marketing Charts
A comprehensive look at several advertising markets in the US, including some milestones to come.| Marketing Charts
Viewers are approaching the maximum they're willing to spend on TV and video services.| Marketing Charts
The gaming industry boomed during the pandemic, but its rapid growth didn’t continue once consumers could go outside and touch grass. The post EA’s $55 Billion Buyout Sets New ‘Going Private’ High Score appeared first on The Daily Upside.| The Daily Upside
Lame duck Disney CEO Bob Iger will likely have his hands full with pressure from regulators and investors in his remaining days on the job. The post Disney’s Kimmel Problem is Far From Over appeared first on The Daily Upside.| The Daily Upside
The post What’s Going On With the PGA-LIV Merger? appeared first on The Daily Upside.| The Daily Upside
In celebration of World Emoji Day, I am excited to share the results of Adobe’s 2021 Global Emoji Trend Report, which surveyed 7,000 people in ...| blog.adobe.com
Tying its various advertising tech services together has allowed Google to snare roughly 20% of each dollar that moves through its platforms. The post Is Google’s Ad Tech Biz Ripe for the Breaking? appeared first on The Daily Upside.| The Daily Upside
The video platform YouTube has become an integral part of our daily digital consumption, with 11.7 billion visits a month in the United States alone. Launched in 2005, YouTube was acquired in 2006 by Google for US$1.65 billion. Since then it has grown into the second-largest social network in the world, second only to Facebook. […]| Datos
Lachlan Murdoch's moves so far are clearly those of someone who came of age during an era of rapidly advancing digitization. The post What’s Next for the Murdoch Empire? appeared first on The Daily Upside.| The Daily Upside
CivicScience is a consumer analytics and advertising platform capturing over one million survey responses daily — turn real-time data into actionable insights here. With cord-cutting on the rise, YouTube TV is emerging as a major player for those who value both the live TV experience of cable and the flexibility of streaming services. With premium add-ons [...]Read More... from Which Apparel Brands Win Among YouTube TV Users?| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. Hulu stands out in the streaming world with its mix of live TV, next-day network episodes, and an expanding slate of original programming. That reach is only expected to grow, as [...]Read More... from Which Restaurants Win Among Hulu Ad-Tier Subscribers?| CivicScience
Sports streaming subscriptions are on the rise. With economic concerns, will this trend continue?| CivicScience
Adobe Firefly just added new tools for AI-generated video, sound effects, and avatars—plus access to models from Runway, Google, and more.| Maginative
While the live stream of the Super Bowl broadcast receives a lot of media attention due to its high viewership, events that last longer and are delivered in multiple countries around the world have more complex streaming pipelines. Across 30 days, DAZN live-streamed 63 matches of the FIFA Club World Cup for free in 200 […]| Dan Rayburn – StreamingMediaBlog.com
At a press conference, MLS Commissioner Don Garber said MLS Season Pass is “averaging 120,000 unique viewers” per match and is “almost a 50%” increase from 2024. We don’t know if the provided number represents the peak concurrent viewers or the average minute audience (AMA). In 2022, ESPN reported that the 2022 MLS regular season audience […]| Dan Rayburn – StreamingMediaBlog.com
Here’s a list of TV and streaming viewership stats for recent sports events and seasons across baseball, golf, tennis, car racing, hockey, soccer and other sporting events: ⚾ The MLB Home Run Derby averaged 5.73M viewers on ESPN, a 5% increase over last year (2024 game competed with the Republican National Convention. The MLB All-Star Game averaged […]| Dan Rayburn – StreamingMediaBlog.com
It was only a matter of time before Netflix shared more details on its live streaming infrastructure. Today, in the first of a series of tech blog posts, Netflix provides a detailed examination of the architecture behind its live streaming events and the lessons learned during their development. As Netflix rightfully points out, a unique […]| Dan Rayburn – StreamingMediaBlog.com
Over the past few weeks, I’ve had the opportunity to review Bending Spoons' product roadmap for its Brightcove platform, providing the company with| Dan Rayburn - StreamingMediaBlog.com
The new guardrails may help the platform stay one step ahead of a growing crop of age verification laws cropping up across the country.| The Daily Upside
Some want to suggest that the “success” of the F1 movie at the box office shows that Apple can and will make more movies of this scale for theatres. However, Apple’s interest in the F1 movie extends far beyond the content. Apple spent a year developing advanced camera technology to capture the sheer force of […]| Dan Rayburn – StreamingMediaBlog.com
Phenix Real Time Solutions’ assets have been put up for public bidding by their VC firm, KB Partners. Phenix has been trying to sell the company for many months but has not been able to get the valuation they wanted. The company had approximately $5M in 2024 revenue and wasn’t profitable. By my last count, […]| Dan Rayburn – StreamingMediaBlog.com
Netflix has just entered the live TV business and will add live TV channels to its service in France. In a deal with TF1, starting summer 2026, all| Dan Rayburn - StreamingMediaBlog.com
Organizations managing large audio and video archives face significant challenges in extracting value from their media content. Consider a radio network with thousands of broadcast hours across multiple stations and the challenges they face to efficiently verify ad placements, identify interview segments, and analyze programming patterns. In this post, we demonstrate how you can automatically transform unstructured media files into searchable, analyzable content.| Amazon Web Services
Happy Towel Day! Today is an annual tribute to the life and work of Douglas Adams generally celebrated by fans around the universe by carrying a towel in his honor. I, for one, will be carrying a towel with me all day today. According to The Hitchhiker's Guide to the Galaxy, a towel is "about the most massively useful thing an interstellar hitchhiker can have."| Shelly Palmer
In a galaxy not so far away, a recent survey conducted by CivicScience reveals intriguing insights into the preferences of ‘Star Wars’ fans, just in time for Star Wars Day on May 4th. The survey, which gathered responses from over 50,000 U.S. users, focused on favorite characters from the original 1977 film. Among the standout […] The post Star Wars Day: Luke Skywalker vs. Darth Vader Insights appeared first on What We're Seeing.| What We're Seeing
In the race to harness AI's transformative potential, success stories are emerging across the Fortune 500. Yet even the most well-managed organizations face a common challenge: how to align numerous AI initiatives toward a cohesive strategic vision.| Shelly Palmer
The Authors Guild – the nation’s oldest and largest professional organization for published writers – has launched the Human Authored Certification, which allows an author to certify that their book is created by a human. "Human Authored" means that the text of the book was written by a human and not generated by AI, with the exception of minimal or trivial uses (such as AI applications that check spelling and grammar or for brainstorming or research).| Shelly Palmer