Reaching the right audience and acquiring customers is getting harder, burning cash isn't the answer. You should; Forecast your required budget, Define your channels through good analysis, Regularly, at least every three months, revisit spend and Benchmark returns.| We Are Crank
You may be customer centric but you should also be data centric. Any digital strategy should consider the data strategy and having a canvas that puts data at the centre of your business will ensure it's not an aftetthought. See the Crank Canvas which outs Data at the centre.| We Are Crank