Paid Media can feel really confusing, especially when you’re a marketing director with a small team. You have to deal with so many platforms, manage different campaigns, and try to make sense of all the numbers. Digital advertising plays a… Read More The post Master the Paid Media Process: 7 Key Steps to Simplify Your Marketing Strategy and See Real Results appeared first on Augurian.| Augurian
Budgeting for paid media in 2024 can feel like a juggling act, especially with leadership expecting clear results and ROI. With so many channels like paid search, social, and display ads in the mix, it’s easy to get overwhelmed. But here’s the good news: with a clear advertising budget and plan, you can align your...| Augurian
When managing paid media like paid search, social, or display ads, you’re often expected to show fast results—especially under leadership pressure. The good news is that paid media typically delivers quicker wins compared to SEO. But it’s not just about the short-term. You’ll need to show how your paid efforts also contribute to long-term business...| Augurian
Creating a successful paid media team means understanding paid social, display, and paid search advertising. With rising costs, AI changes to search results, and the dynamic and constantly evolving nature of digital advertising, it can be hard to keep up. Ad platform features always seem to be changing, especially with the rise of AI. It’s...| Augurian
Many brands are stuck investing time and money into paid advertising, expecting more leads and sales, but the results aren’t what they hoped for. Your data can feel like a cluttered room, with piles of numbers everywhere. Your team or agency might be throwing a bunch of metrics at you that are hard to understand,...| Augurian