Platforms don’t want to send your audience away. Google, LinkedIn, Facebook, TikTok, every major channel is optimized to keep users on‑platform for as long as possible. That’s killing traditional click‑through rates. Leading to platforms full of zero-click content. Content that delivers value directly inside the platform where it’s published, no extra clicks, no ‘read more’ […] The post Zero-Click Content in 2025: What Is It and How To Use It appeared first on Chad Wyatt.| Chad Wyatt
For nearly two decades, SEO has been the playbook for organic traffic: understand the algorithm, target the right keywords, climb the rankings, and watch the clicks roll in. But the arrival of generative engines, AI systems that can answer questions directly, has thrown a wrench into that formula. Instead of letting users decide where to […] The post Is GEO Replacing SEO? Everything You Need to Know appeared first on Chad Wyatt.| Chad Wyatt
Google just rolled out Preferred Sources, a Search feature that lets signed-in users pick which publishers they want to see more often in Top Stories and news results. For me, this says one thing: placement isn’t only about algorithms or backlinks anymore. Now, part of your ranking comes down to whether people actively choose you. […] The post Google Preferred Sources: Does It Affect Marketing? appeared first on Chad Wyatt.| Chad Wyatt
Content marketing isn’t just evolving, it’s being reinvented by AI. When you sit down to brainstorm topics, AI brings data-driven insights in seconds, no more endless keyword spreadsheets or guesswork. If your content process isn’t AI-powered, you’re already behind. AI in Content Marketing is a mixture of machine learning, natural language processing, and generative models […] The post AI in Content Marketing: 2025 Guide appeared first on Chad Wyatt.| Chad Wyatt
Search engines are no longer the only path to discovery. AI assistants like ChatGPT, Perplexity, Gemini, and Claude are delivering answers directly, without links, without clicks, and without sending traffic back to your site. That shift has introduced a new layer of optimization: Generative Engine Optimization (GEO). Where SEO aims to rank content on traditional […] The post How Is Generative Engine Optimization (GEO) Different from SEO? appeared first on Chad Wyatt.| Chad Wyatt
SEO helps you rank. AEO helps you get used. While search engine optimization focuses mainly on Google search results, answer engine optimization is about showing up directly in AI-generated answers, whether that’s in ChatGPT, Gemini, Perplexity, or Google SGE. These tools are how people are discovering information now. If your content isn’t structured for both […] The post How Is AEO Different from SEO? appeared first on Chad Wyatt.| Chad Wyatt
Check out 10 of the best SEO tools you should have in your mar-tech stack for keyword research, site audits, and technical SEO management.| Chad Wyatt