Gen Z social media habits differ from those of millennials, Gen X, and Boomers. Here's how Gen Z socials and their preferred type of content.| The Shelf, a Data-First Influencer Marketing Company
Social media engagement is shifting in 2025. From interest graphs redefining content discovery to fandoms driving brand influence, community-building is changing fast. Explore the three biggest trends shaping how brands connect, engage, and grow online.| The Shelf, a Data-First Influencer Marketing Company
Yes, it’s still August and your mind is still set on the summer and your end of the season vacation, but the marketer inside you should already be thinking about the holiday season. Why? Because it’s time to lock in your holiday influencers for the 2019 season.... The post ‘Tis the Season to Start Locking in Your Holiday Influencers appeared first on Carusele.| Carusele
This article originally appeared on Forbes.com, on August 7, 2018 In late June, Keith Weed, the CMO for Unilever, called for more transparency in influencer marketing. The brand proclaimed the three commitments below, pulled from the original press release: • Transparency From Influencers: We will not work with influencers who... The post ‘No Fake Followers’ Is A Tricky Rallying Cry For Influencer Marketing appeared first on Carusele.| Carusele
There’s a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we’re predicting that within the next 12 months, we’re going to see new metrics released to help identify what percentage of influencer’s content is sponsored... The post Measuring Sponsored Content Rates for Influencers appeared first on Carusele.| Carusele