As a Brand Director, Here’s My Take on China’s Digital Marketing Landscape in 2025 The wild era of traffic arbitrage is over. In 2025, the battlefield for consumer brands in China has shifted from traffic harvesting to mindshare competition. I am Johnny Mikeal, brand director in China of FMCG brand. Johnny Mikeal, “Consumers are smarter....| SEO China Agency
ROI, Metrics, and the China Marketing Puzzle in 2025 by Olivier VEROT, founder of GMA, expert in digital marketing since 2009. For every global brand in China, one question keeps coming back: 👉 “How do we really measure marketing effectiveness?” Yes, China offers huge opportunities — from Douyin virality to Xiaohongshu influence.But it also brings...| Ecommerce China
2025 China marketing is a monster playground for fast movers and culture hackers. You want in? You play to win with data, content, community, and speed. Here’s the top 10 marketing trends in China right now — short, sharp, by Olivier VEROT 1. Douyin = Conversion Machine Douyin (China’s TikTok) is no longer just entertainment...| SEO China Agency
Little Red Book (xiaohongshu) is the Instagram of China, perfect for Fashion Brands for the Brand Awareness and for e-Commerce. (downlaod the report 2019)| SEO China Agency
