How authenticity, not advertising, helped WHC conquer the Chinese supplements market The Counterintuitive Strategy That Drove 432% GMV Growth for This Belgian Fish Oil Brand in China In China’s ultra-competitive health supplements industry, trust beats tactics. That’s exactly what Belgian fish oil brand WHC discovered when they took a leap of faith — choosing to...| Ecommerce China
China has long been the world’s most dynamic e-commerce market, and in 2025 it is accelerating into a new era. Driven by technology, shifting consumer behaviors, platform innovation, and global expansion, China’s ecosystem is no longer just about selling products online, it’s about reshaping how commerce itself works. This article is proposed by Olivier VEROT,...| Ecommerce China
For years, “social e-commerce” dominated China’s digital marketing playbook. Think Moments ads on WeChat or word-of-mouth sharing in private groups. But in 2025, the money and momentum are flowing somewhere else: “interest-based e-commerce.“ Why Brands Must Rethink Their Playbook Platforms like Douyin (China’s TikTok) and WeChat Video Channels aren’t just entertainment—they’re content-driven marketplaces. And advertisers...| Ecommerce China
For years, SEO in China meant one thing: keywords on Baidu.But the game has changed. 😉 From SEO to SXO: The Future of Search in China Today, brands are moving beyond Search Engine Optimization → toward Search Experience Optimization (SXO).It’s not just about ranking higher. It’s about delivering a better user experience that drives both...| Ecommerce China
Strategic article for Success in the World’s Most Advanced E-Commerce Market: CHINA 2025 China has established itself as the epicenter of global e-commerce innovation. With over a billion digitally active consumers, sophisticated platforms, and some of the world’s fastest-moving supply chains, it is no longer simply a “market opportunity”—it is the laboratory of the future...| Ecommerce China
Until now, Xiaohongshu (a.k.a. RED) was more of a discovery + UGC platform : people came to check reviews, lifestyle inspo, and soft product placement. But conversion was limited you had to buy inside XHS’s own ecosystem or jump through hoops. Now?IT is Game changer according to Marcus Zhan, director of GMA , specialist of...| Ecommerce China
Olivier Verot here, your go-to guy for decrypt the Chinese ecommerce code. Founder of Gentleman Marketing Agency, I’ve helped countless brands navigate China’s digital jungle for over a decade. Xiaohongshu’s Taobao Integration: The E-Commerce Revolution Small Brands Can’t Ignore Today, let’s cut through the noise on Xiaohongshu’s fresh hookup with Taobao. This isn’t just tech...| Ecommerce China
Open your Douyin Shop on the Chinese TikTok E-commerce platform. Check how we operate Douyin stores for our clients.| Ecommerce China
China’s combined cross-border e-commerce imports and exports reached 1.22 trillion yuan ($169 billion) in the first half of 2024, up 10.5% year-over-year. At a press conference on Monday, an official from the General Administration of Customs of China highlighted that China’s cross-border e-commerce has emerged as a significant driver of the nation’s foreign trade growth...| Ecommerce China
