Apple is preparing its next giant leap in spatial technology. The upcoming Vision Air promises to rewrite the story of the Vision Pro with a lighter design, a friendlier price, and a clear attempt to win back the public’s trust. A response to Vision Pro’s rocky debut When Apple launched the Vision Pro, it was billed as the future of immersive cinema. The reality turned out differently. As we reported in Why Apple Has Failed With the Vision Pro and Why Apple’s Vision Pro Failed: The Stru...| Y.M.Cinema Magazine
For decades, Hasselblad has symbolized craftsmanship and artistry in photography. But if there was one thing missing, it was speed. That changes now. The newly announced Hasselblad X2D II 100C is not only the most powerful Hasselblad yet, it is also the first camera from the brand that truly delivers autofocus speed professional photographers can rely on. A new era for Hasselblad shooters Hasselblad cameras have traditionally thrived in slow, deliberate environments. Portraits, landscapes, fa...| Y.M.Cinema Magazine
Canon is teasing a new Cinema EOS camera, and all signs point to the long-whispered Canon EOS C50. The timing is no coincidence. With Sony’s FX3 redefining the compact cinema segment, Canon seems ready to respond with a body that blends professional cinema DNA with the portability today’s filmmakers demand. A teaser with familiar cues Canon has scheduled an announcement for September 9. While the company has not confirmed the model name, the teaser image reveals details that look hard to ...| Y.M.Cinema Magazine
When a drone becomes one of the most positively rated options on Amazon, it is worth exploring why so many creators are turning to it. The DJI Mini 4K stands out as a lightweight, beginner-friendly drone that delivers cinematic footage without the barriers of complicated licensing or steep learning curves. Why filmmakers and beginners are paying attention Drones have become a standard tool in the filmmaker’s kit, whether for independent projects or large productions. We recently explored ho...| Y.M.Cinema Magazine
The new Hasselblad X2D II 100C arrived with incredible still photography features—but with absolutely no video. In 2025, that sounds almost shocking. Yet when you look closer, Hasselblad’s decision makes perfect sense. A legacy of still photography This isn’t the first time photographers have wondered whether Hasselblad would embrace video. Back in June, Will the Hasselblad X2D Mark II Finally Introduce Video Capabilities? addressed exactly that question. The answer, once again, is no. ...| Y.M.Cinema Magazine
An in depth look at Nikon and RED’s Z Cinema strategy grounded in Nikon’s latest investor reports and new patents.| Y.M.Cinema Magazine
Sony’s new RX1R III stunned creators with its Leica-level price. But is this a misstep, or Sony’s bold strategy to challenge Leica?| Y.M.Cinema Magazine
These are the 10 Best-Selling Mirrorless Cameras on Amazon as of the beginning of June 2025. Sony and Canon dominate over Nikon.| Y.M.Cinema Magazine
As image sensors grow larger and mobile AI processing evolves, we’re witnessing a shift in how smartphones can capture high-end video.| Y.M.Cinema Magazine
While Canon dominates the consumer and professional camera markets, its absence from the 2025 Sundance Film Festival's camera list.| Y.M.Cinema Magazine