When you’re producing a podcast wouldn’t you like to know… …who’s in the audience? Not just basic demographics, but the interesting facts and qualities that directly relate to your objectives? …what your audience really thinks about your show? Not just reviews and social media chatter, but also the thoughts from among the majority whom you […]| Signal Hill Insights
“This is kind of an AI Mode fail.” That’s what an Oregon man said after trying to search for Kaiser urgent care clinics near him. Some of the results were not close to his home at all: He then followed up with his zip code to make it more specific to his location, but one […] The post AI Mode Impacts on Local Search: Researching Local Health Clinics appeared first on iPullRank.| iPullRank
Our study analyzed the search habits of people looking for local news and sports headlines and how they felt about AI Mode's results.| iPullRank
News has consistently been the second most-consumed category of podcasts since 2021, the first year of the survey of 12,000 adult podcast consumers that Signal Hill Insights conducts annually in the U.S. in support of Triton Digital’s Podcast Metrics Demos+. In the second quarter of this year the News genre hit a new high, with […]| Signal Hill Insights
We all know what a target audience is. Or at least we think we do. We've written "target audience" in strategy documents and nodded along in meetings when| SparkToro
I have a simple question: How do you learn what audiences think about your podcast, video, branded content or ad campaign? Here’s the simple answer: You ask them. That’s not just simple, but so logical and straightforward you’d think we could stop there. So, why am I writing about it? First, it still surprises me […]| Signal Hill Insights
If you've ever stared at a blank content calendar wondering what to create next, you're not alone. Even the most prolific writers* sometimes feel like| SparkToro
Audience research helps create campaigns that convert. Learn methods and steps to gather insights and improve your digital marketing strategy.| Astute Communications
We launched SparkToro four years ago with the firm belief that audience research — and the knowledge that the tech giants gather about us — should be| SparkToro
The BBC's head of audience research takes us through how many people are watching the BBC and when The post Listening and Viewing in the Sixties appeared first on THIS IS ZENITH 1964 from Transdiffusion.| THIS IS ZENITH 1964 from Transdiffusion
