News has consistently been the second most-consumed category of podcasts since 2021, the first year of the survey of 12,000 adult podcast consumers that Signal Hill Insights conducts annually in the U.S. in support of Triton Digital’s Podcast Metrics Demos+. In the second quarter of this year the News genre hit a new high, with […]| Signal Hill Insights
Three LIONs share the results of their initial audience research efforts, along with tips and resources from experts. The post Audience research first-timers: Making the case to (finally) prioritize that reader survey appeared first on LION Publishers.| LION Publishers
At Signal Hill Insights, we’ve been seeing an uptick in requests for direct audience surveys from podcasters, broadcasters, agencies and brands. Despite innovations in digital identity technology, you are likely to have questions about your audience that can only be answered by inviting your audience to participate in a survey. Marketers, producers, sales execs are […]| Signal Hill Insights
We all know what a target audience is. Or at least we think we do. We've written "target audience" in strategy documents and nodded along in meetings when| SparkToro
I have a simple question: How do you learn what audiences think about your podcast, video, branded content or ad campaign? Here’s the simple answer: You ask them. That’s not just simple, but so logical and straightforward you’d think we could stop there. So, why am I writing about it? First, it still surprises me […]| Signal Hill Insights
If you've ever stared at a blank content calendar wondering what to create next, you're not alone. Even the most prolific writers* sometimes feel like| SparkToro
Audience research helps create campaigns that convert. Learn methods and steps to gather insights and improve your digital marketing strategy.| Astute Communications
We launched SparkToro four years ago with the firm belief that audience research — and the knowledge that the tech giants gather about us — should be| SparkToro
The BBC's head of audience research takes us through how many people are watching the BBC and when The post Listening and Viewing in the Sixties appeared first on THIS IS ZENITH 1964 from Transdiffusion.| THIS IS ZENITH 1964 from Transdiffusion