How Accurate CLV Models Drive Efficiency in a High-Tariff Environment | Theta
Explore how CLV in a high-tariff environment helps companies stay efficient, protect margins, and prioritize long-term customer value.| Theta
Businesses often spend the majority of their marketing budgets on acquiring new customers, but they sometimes overlook the importance of keeping the ones they already have. Retention strategies are just as vital as acquisition because they maximize the value of existing relationships while reducing the cost of constant prospecting. Acquiring a new customer typically costs […] The post Retention Matters as Much as Acquisition first appeared on Flowster.| Flowster
Explore how CLV in a high-tariff environment helps companies stay efficient, protect margins, and prioritize long-term customer value.| Theta
April 1, 2025 We’ve discussed previously how Customer Lifetime Value (CLV)-based analysis can take due diligence to the next level for investors. For example, by focusing on unit economics, business model sustainability, and how customer value has evolved over time, CLV gives investors a much sharper view of where a company’s revenue is really coming... The post From Diligence to Growth: Using CLV to Unlock Post-Acquisition Value appeared first on Theta.| Theta
December 18, 2024 In today’s fast-paced corporate and investment landscape, customer insights are the key to unlocking sustainable growth and competitive advantage. At Theta, we believe in the transformative power of Customer Lifetime Value (CLV) as the gold-standard metric for understanding and leveraging customer behavior. However, we also recognize that many organizations need a streamlined,... The post CLV Starter: Unlock Customer Lifetime Value Quickly and Cost-Effectively appeared fir...| Theta
October 8, 2024 In the high-stakes world of private equity, timing and accuracy are everything. Investors are under constant pressure to evaluate potential acquisitions quickly, while ensuring their projections – assuming the status quo and/or other scenarios that those investors may be considering – are accurate. One of the most critical aspects of this process... The post Get an Edge in Due Diligence through More Accurate Revenue Forecasting appeared first on Theta.| Theta
Introducing Theta's breakthrough CLV Ultra model offering new levels of accuracy and actionability for marketers, executives, and investors.| Theta
Focus on accurate CLV modeling -- integrating it into your e-commerce stack is simple with today’s tools.| Theta
Discover why Customer Lifetime Value (CLV) is essential in B2B and how to use it effectively to optimize acquisition, retention, pricing, and profit growth.| Theta
Learn about Customer-Base Audit (CBA), a due diligence tool that helps private equity firms quickly assess customer health and revenue stability, providing insights into growth sustainability and customer loyalty.| Theta
The Cambodian authorities and armed forces will continue to strengthen the safety and security in the country, as anti-Cambodia-Laos-Vietnam Development Triangle Area (CLV-DTA) groups overseas, seen as “extremist groups”, protested again to urge the government to withdraw from the CLV-DTA agreement.| cambojanews.com
CJM a Helpful Analytical Tool for CLV Customer journey mapping is a common analytical approach to understand the steps, processes, interactions, and brand touchpoints for the progression of a non-customer to a loyal advocate. These are the same steps that a brand needs to progress through in order to maximize customer lifetime value: from new … Continue reading "Customer Journey Mapping (CJM)"| Customer Lifetime Value
Many thanks for your donation – it is greatly appreciated. Remember to access the Excel downloads available on this site: Customer lifetime value template Customer equity calculator| Customer Lifetime Value
Customer equity is the total of all customer lifetime values of both current and future customers (please refer to this article for more information on how it is calculated). This means that customer equity is a single measure of all future profits (on a discounted basis) that will be generated by the firm’s (or brand’s) … Continue reading "Why Customer Equity is a Powerful Marketing Metric"| Customer Lifetime Value
Defining Customer Equity Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each customer’s lifetime value and we total all of these values together to determine customer equity. Customer equity, therefore, is the total expected profitability to be generated from a customer base over time.It is … Continue reading "What is Customer Equity?"| Customer Lifetime Value
Using CLV to determine Marketing ROI Let’s assume that: the average customer acquisition cost for a company is $100 the average annual profit for this customer cohort is $60 and the average customer lifetime is three years. The firm determines that the profit contribution is $180 before consideration of the initial acquisition cost (which means … Continue reading "Customer Lifetime Value (CLV) may be more appropriate than Marketing ROI"| Customer Lifetime Value
This article was originally posted by Daniel McCarthy on his LinkedIn page. Written by Daniel McCarthy, CEO, Theta | January 2024 As those who know me know, I live and breathe CLV modeling, both as an academic and as co-founder of Theta. At Theta, we pride ourselves on developing and implementing the very best methodologies...| Theta
December 2023 In a previous post, we explored the fact that not all CLV models are created equal and the significant role this plays in achieving high accuracy in CLV calculations. For those who followed that discussion, it became clear that having a nuanced CLV model can help better capture the reality of a company’s...| Theta
Discover six tips for increasing the lifetime value (LTV) of your small business customers. There’s nothing like the power of building long-lasting, meaningful relationships with your customers.| MarketingPlatform - Dansk Email Marketing Software
What is an Ecommerce affinity analysis? Why is it important? How can you take action with it? Find the answers to these questions in this blog post.| The Data Point
Theta co-founder Dan McCarthy spoke with Michael Mauboussin, head of Consilient Research at Counterpoint Global, Morgan Stanley Investment Management. They discussed Michael's background; using Customer Based Corporate Valuation as an investment tool; and how private equity companies, corporations, and others can maximize their successes when employing the right customer-based value methodologies and models.| Theta
