How We Can Stop Confusing Long Term Goals with Short Term Plans - Johanna Rothman
Several of my clients want to plan the product roadmap and then “work to the plan.” They think the roadmap is the long-term goal. But roadmaps aren't goals. Instead, they are tactics for achieving a long-term goal. That means we need long-term goals based on both the corporate strategy and each product's strategy. Those are two […]| Johanna Rothman
