A little over three years ago, I published Is Fujifilm Losing Its Soul?, which was my personal criticism of the direction the brand seemed to be heading at that time. “Fujifilm has already lost its soul,” I wrote. “It’s done gone. Elvis left the building awhile ago.” In that article, I argued, “Fujifilm’s philosophy for […]| FUJI X WEEKLY
I’ve never been a staunch advocate of In Body Image Stabilization (IBIS). For the 25+ years that I’ve been creating photographs, only in the last four or five years have I even owned a camera with IBIS, and it has had only a minimal effect on my photography. So I’ve had a take it or […]| FUJI X WEEKLY
Last night Fujifilm announced the brand-new X-T30 III camera and Fujinon XC 13-33mm f/3.5-6.3 lens. That’s a lot of threes! I’m not going to spend much time talking about either of these products, but I did want to briefly mention their existence. The X-T30 III is almost identical to the X-T30 II, which was pretty […]| FUJI X WEEKLY
I just got back into town from an epic 10-day trip. I’ve been up since 1:30 AM, so I apologize for the typos that will inevitably be found in this article. This is a followup to my last post,…| FUJI X WEEKLY
Fujifilm’s Film Dial is probably the third most controversial design decision from the brand. First is the entirety of the X half camera, which has a vertically orientated sensor and frame advance lever. Second is the backwards-mounted rear LCD on the X-Pro3. Unlike the other controversies, the Film Dial is not just found on one […]| FUJI X WEEKLY
The sun is beginning to set on Fujifilm’s fifth-generation of X-series cameras. Soon, dawn will break on X-Trans VI. This is a much-too-early speculation on what that might look like. In other words, take all of this with a massive grain of salt, because these are merely guesses. I don’t have any inside information. Many […]| FUJI X WEEKLY
I get feedback sometimes that many of the Fuji X Weekly Film Simulation Recipes produce too strong of a warm, yellowish cast. Often this feedback is specific to artificial light photography. The majority of Recipes, like film, are intended for sunny daylight conditions, and when you use them in a different light scenario the results […]| FUJI X WEEKLY
Me, at Create With Us, During Setup – Minneapolis, MN – Fujifilm X-E5 – 1970’s Summer I returned home late last night from Fujifilm’s Create With Us event in Minneapol…| FUJI X WEEKLY
Hillside – Elk, CA – Fujifilm X-T5 – Kodak Pro 400 One film can produce many various looks depending on a whole host of factors. How was it shot: overexposed (and by how much), bo…| FUJI X WEEKLY
In my estimation, the next generation of Fujifilm cameras is right around the corner, likely to be announced early next year. I’ll tell you why I think that, and I’ll take some guesses …| FUJI X WEEKLY
On Thursday in the early morning hours, Fujifilm announced the brand-new X-E5. I’ve been traveling in an RV up the east side of America, and just got home late last night. Preferably, I would have …| FUJI X WEEKLY
1988 – Charleston, SC – Fujifilm GFX100S II – Superia Negative Part 1 For the third day of this trip, which was the second full day in Charleston, we planned to explore downtown. So after…| FUJI X WEEKLY
I said something in my Is $5,000 A Bargain or Bust? article that caught a couple people’s attention. In regards to the upcoming fixed-lens GFX camera, I stated, “I really hope for conve…| FUJI X WEEKLY
Purportedly, Fujifilm is about to shake up the medium-format world with their upcoming 100mp fixed-lens GFX camera: GFX100RF. This upcoming model, rumored to be priced around $5,000, will feature a…| FUJI X WEEKLY
