Zig Ziglar was an American author, salesman, and one of the most renowned motivational speakers of his time. Here are some of Zig Ziglar’s most famous 48 quotes, ordered based on a combination of their popularity, impact, and embodiment of his core philosophies: Motivation and personal growth quotes Goal setting […] The post 48 famous Zig Ziglar quotes appeared first on David Hodder.| David Hodder
Persuasion is the power to influence someone to take action after the person has already decided not to. Problem Identify your audience’s problems. Problem statement template: I help [audience] with [problem] For example, I help runners with knee pain. Pain Know specific negative emotions that your audience is experiencing. Pain […] The post Persuasion and the 6Ps of effective copywriting appeared first on David Hodder.| David Hodder
A USP, or Unique Selling Proposition, is a marketing statement that differentiates a product or brand from its competitors. It’s essentially what makes your business or offering special and desirable compared to others in the same market. It should be concise, clear, and memorable, and it should quickly communicate what […] The post USP (Unique Selling Proposition) statement generator appeared first on David Hodder.| David Hodder