Most businesses misprice their core asset: invisible IP. The value sits in the codebase, design language, and brand architecture, not necessarily the office lease or product inventory. These intangible products govern defensibility and drive long-term equity value. Competitors can copy those faster than you think, and an IP lawyer’s job is to make sure this […] The post What Does an Intellectual Property Lawyer Actually Do? first appeared on Traverse Legal.| Traverse Legal
The ongoing litigation over the right to control the Frida Kahlo trademarks implies two very different paths for the artist's legacy.| The Illusion of More
This article was co-authored by Bella Baker We live in a disrupted world. One impact from this is a gig economy that increasingly favours contractors and| The Brand Protection Blog
Jack Wimmer is a brand strategist, copywriter, and namer based in North Carolina. He’s also the co-founder of Monika, a “brand naming service that pairs artificial intelligence with human judgment.” Monika made a bit of a splash when it launched, mainly thanks to a Fast Company article, “Naming a brand can cost more than $50,000. This […] The post Q&A with Jack Wimmer of Monika appeared first on How Brands Are Built.| How Brands Are Built
** Logan Woodward, a Summer Associate in NRF's Minneapolis Office, assisted with this article. Logan is supervised by attorneys who are licensed in the| The Brand Protection Blog
Overseas company need to know how to protect your brand in China. Register your Trademark in China is the top priority| China Help