“I know I’m wasting half of my marketing budget. I just don’t know which half!” Have you or your management team ever expressed this concern? It’s a common one. What if I told you that I know how to know, with certainty, which half of your budget is mis-spent? It’s true. I can help you […]| Marketing Campaign Development Blog
How well do you understand your target market? This new online course will arm you to achieve success. Dear Marketing Campaign Development readers, As you already know, the art of building a solid persona to illustrate someone who lives and breathes in your target market is a critical component of your go-to-market strategy. I’ve just […]| Marketing Campaign Development Blog
I have a pet peeve, and it’s marketing popcorn. No, not the marketing of popcorn. “Marketing popcorn.” This is the exact opposite of truly effective integrated marketing. Marketing popcorn = marketing tactics that are planned and executed independently of each other and with no interaction or cross-functional coordination. To the prospect, they appear random and […]| Marketing Campaign Development Blog