Today, businesses need a Customer Data Platform (CDP) to manage their customer information. A good CDP should fit easily with your current tools, make customer experiences better, and be simple to set up. When picking a CDP, Segment and Hightouch are the top two contenders. Our CDP guide takes a closer look at these platforms, explaining how they solve customer identity, track user actions, create customer groups, and move data around.| McGaw
Dive into the benefits of data warehouse integration and dispel the hype around “composable CDPs.” We’ll provide a clear comparison between warehouse-first CDPs and hybrid solutions like Segment. Learn the pros and cons of each approach across core CDP functions to help you choose the right option.| McGaw
Is your business adding a CDP to its tech stack? If so, you need a Segment Owner to ensure results and accountability. A Segment Owner can help you discover business objectives and translate them into technical requirements, and they can also help you align your team on implementing a CDP. Does this sound like a lot to take on? Don't worry, we can help! Read this article to learn more about the Segment Owner role and how to set your organization up for success.| McGaw
Reading through an execution plan to understand window functions can be a little tricky, so stick to the basics.| Grant Fritchey
Rachael Ray showcased three deliciously inspiring recipes on her show leading into the holiday season. Although stuffing is a tradition for most Thanksgiving tables in the U.S., that doesn’t mean it has to be boring! Rachael and her culinary team members – Jeanette and Grant – shared their signature recipes. Click here to learn how […]| Pepperidge Farm