Blockchain is a hot topic these days, across a diverse range of applications—from the expected cryptocurrency and supply chain to the unexpected, such as academic and charitable organizations. In business discussions, while often considered from the technology perspective, the use and application of blockchain is truly a strategic issue. And for strategy consulting firms hoping […] The post Blockchain: a Thought Leadership Content Opportunity for Strategy Consulting Firms appeared first o...| Alterra Group
According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise. And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years. In our work with myriad consulting firms and […] The post Being Credible: The Second Standard of High-Quality Thought Leadership Content appeared first on Alterra Group.| Alterra Group
According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise. And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years. In our work with myriad consulting firms and […] The post Being Relevant: The First Standard of High-Quality Thought Leadership Content appeared first on Alterra Group.| Alterra Group
A recent article in AdAge featured the provocative title, “Fire Writers, Make Videos Is Latest Web Recipe for Publishers.” It goes on to describe how a number of online publishers are “pivoting to video” away from written pieces (and, in the process, shedding writers from their ranks). Case in point is Mic, a website aimed […] The post Enhance, Don’t Replace, the Written Word with Video appeared first on Alterra Group.| Alterra Group