There’s an open secret in the publishing industry… It’s easier to sell someone a book than to get them to read it. While in the short term, selling books is helpful — you make some money, your Amazon ranking goes up — if nobody reads the book, it creates a long-term problem. You can only […]| Book Launch | Book Marketing
I’m writing this post under the unusual new circumstances we all find ourselves plunged into. My children are off school for one month (at least) on a sort of extended dance mix of Spring break. I’ve been holed up in my house for over a week with a cold that is hopefully not COVID-19. People […]| Book Launch | Book Marketing
Over the last few days, I’ve fielded a lot of questions about what to do with book marketing during this COVID-19 pandemic. I’ve got all this time, what should I do with it? Is it rude to try to market right now? Am I going to annoy people if I do outreach? In this article, […]| Book Launch | Book Marketing
If you’re like most authors I talk to, you probably haven’t created an ideal reader persona for your books. I’m not accusing you of being lazy. You’ve written a book, you’re not lazy. Most writers I talk to haven’t created a reader persona for one of two reasons. Either they…| Book Launch | Book Marketing
