Connecting Commerce to Storytelling: How Dick’s Sporting Goods Is Redefining In-Store Media
Dave Young, vice president of retail media at Dick’s Sporting Goods, sees the company’s stores as a vital link between traditional advertising and real-world brand experiences. “What we’re doing that’s unique at Dick’s through Dick’s Media,” Young said in this interview with Beet.TV contributor David Kaplan, “is taking what’s already a best-in-class shopping experience and [...]| Beet.TV
