CANNES – Marketers have sought to continually refine their abilities to detect when their digital advertising is seen or spurs an interaction with a consumer. Validating these i...| Beet.TV - The Root to the Media Revolution
CANNES — CVS Media Exchange (CMX) is launching a new self-service offering in partnership with The Trade Desk, as it looks to solve key challenges for clients and push the indus...| Beet.TV - The Root to the Media Revolution
CANNES -- The retail media space is heating up, with the topic taking center stage at this year's Cannes Lions festival. Until recently, the category was mainly the focu...| Beet.TV - The Root to the Media Revolution
CANNES — Just 18 months since its inception, generative AI has rapidly evolved from a topic of excitement and possibility to a tool being actively experimented with and implemen...| Beet.TV - The Root to the Media Revolution
CANNES — Artificial intelligence is set to revolutionize the creative and advertising process in the next few years - but what exactly will that look like? AI can make the pr...| Beet.TV - The Root to the Media Revolution
CANNES — For the advertising industry, the boom in video game advertising has always seemed to be just around the corner. But the world of gaming is already rapidly evolving,...| Beet.TV - The Root to the Media Revolution
CANNES -- Could artificial intelligence be about to revolutionize the way brands advertise in online video? One executive thinks so. AI is set to transform how brands can tak...| Beet.TV - The Root to the Media Revolution