Using data-driven segmentation techniques can transform how you reach and engage with your audience. But… The post How to Use Audience Segmentation for Personalisation Success first appeared on Digital Marketing Agency Ireland and UK.| Digital Marketing Agency Ireland and UK
As Baby Boomers pass on their assets to Millennials and Gen Z, an estimated $68 trillion will change hands over the next 25 years1. This monumental shift presents a unique and unprecedented opportunity for nonprofits to secure a brighter future. As this change occurs, recognizing generational differences will be key in building relationships with donors […] The post The Great Wealth Transfer: An Opportunity for Nonprofits appeared first on BCG Connect | Direct Mail Marketing for Nonprofit O...| BCG Connect | Direct Mail Marketing for Nonprofit Organizations
To most of the world, “Ugly Betty” was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct, invoice-style approach. So, is an ugly betty ugly? No! An ugly […] The post The Truth About Ugly Betty Campaigns appeared first on BCG Connect | Direct Mail Marketing for Nonprofit Organizations.| BCG Connect | Direct Mail Marketing for Nonprofit Organizations