Email authentication was never part of the original specification for email, as email was predominantly used between academics who trusted each other. With the exponential growth of email's reach since its inception in 1971, the implementation of robust security measures has become a necessity to counter the escalating security concerns, particularly those arising from| InboxJam
To help celebrate Deliverability Week 2024, Al Iverson from Spam Resource has offered up a guest post! Take it away, Al! Here’s a common question we get asked in email deliverability land: How do we perform IP warming for transactional email messages? Is it even necessary? Before I answer that, let me backup a minute| InboxJam
As it is deliverability week, discussing the be-all and end-all of email marketing is essential: Consent (Permission). What exactly IS consent? Consent in email marketing is when someone gives you their email address with explicit permission to be added to an email list for the purposes of sending updates and/or marketing messages| InboxJam
Definition of deliverability First, let’s clear up some confusion about what exactly deliverability is. In simple terms, deliverability measures the number of messages placed in the intended recipients' inboxes. (Yes, the promotions and other tabs are still the inbox!) There is a similar term, delivery rate. This is the rate at which mailbox| InboxJam
Welcome to Deliverability Week 2024! This will be an awesome ride with incredible content from incredible people in this space. Thanks to Al Iverson and Matthew Vernhout for putting this together and getting us all together to do this! My Journey into Deliverability The very beginning I've been| InboxJam
Next week, Monday, 17 June 2024, is the official start of Deliverability Week 2024! Titans in the deliverability space got together and decided to publish a ton of articles on their respective blogs during this week to educate further and entertain the email marketing industry and all involved. Somehow, I got lucky enough to be| InboxJam
Why do we care so much about deliverability? And how did we come to work in this space? Let's share and quote what folks shared for their fi...| www.spamresource.com
DMARC is the newest of the authentication protocols. It compares the domain in the From: address to the domains authenticated by SPF and DKIM. If either SPF or DKIM pass and they are in the same or…| Word to the Wise
The gentleman with the excellent hat is Иван IV Васильевич, The Great Sovereign, Tsar and Grand Prince of all Russia, Vladimir, Moscow, Novgorod, Tsar of Kazan, Tsar of Astrakhan, Sovereign of Psko…| Word to the Wise
What is Deliverability Week? Al Iverson decided it should happen, and asked a bunch of deliverability folks to share some of their thoughts about the deliverability industry – why do we do th…| Word to the Wise