Track Instagram Follows from Meta Ads - Jon Loomer Digital
You can now track Instagram follows that come from your Meta ads. Here's how to find out if you have this new metric and what it means...| Jon Loomer Digital
When you create an ad, you can select AI-generated image options. You could add completely new AI images that are inspired by your original creative. Or you can select from various AI-generated backgrounds. When you do, these versions are included with your original creative as options. The question is how often and how they perform.... Read more » The post How Do AI-Generated Ad Images Perform? appeared first on Jon Loomer Digital.| Jon Loomer Digital
You can now track Instagram follows that come from your Meta ads. Here's how to find out if you have this new metric and what it means...| Jon Loomer Digital
Yeah, this is not what I thought this was… If you use Flexible Format, you’ve never had insight into how your images or videos were used. The breakdown by dynamic creative element never worked. So you either didn’t use Flexible Format or you just lived with these issues. But Meta recently rolled out a new... Read more » The post Creative Breakdown for Flexible Format is Worthless appeared first on Jon Loomer Digital.| Jon Loomer Digital
In this video, I share an example of the value rules breakdown. If you’re not familiar with this feature, value rules allow you to adjust your bids on certain variables like age, gender, location, mobile operating system, and now placement. There’s a new reporting option in Ads Manager that provides additional insight. The Breakdown At... Read more » The post How to Use the Value Rules Breakdown appeared first on Jon Loomer Digital.| Jon Loomer Digital
No pixel required for landing page views? How is this possible? Let’s break it down… The New Message When using the performance goal to maximize the number of link clicks, you may see this message: Maximize landing page views will now work without needing to install a pixel on your website. Let’s think about this.... Read more » The post Landing Page Views No Longer Require a Pixel appeared first on Jon Loomer Digital.| Jon Loomer Digital
Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them. The post How to Spot Problematic Meta Ad Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Of course, you know the answer! You buy raw materials, you pay your staff, rent and utilities and you sell what you make. But if you’re only looking at those few numbers, you are not able to make the changes you need to make your business more profitable. Your income statement is the summary, the […] The post Profitability Challenge<br />How does your business make a profit? appeared first on CFO Simplified.| CFO Simplified
One of the hardest decisions a business owner makes is what to charge. Done wrong, it can lead you to ask where have all the profits gone?| CFO Simplified
This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic on your responsibility to properly interpret conversion results. Instead, this is about the danger of overreacting when one ad is getting conversions while another isn’t. Let me explain… Example Let’s say... Read more » The post Don’t Overvalue Attributed Results appeared first on Jon Loomer Digital.| Jon Loomer Digital
On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me explain… Ad Details Don’t get lost in the details, trying to isolate the top performing text, headline, or image. Those things are important, but there are limitless combinations at play. And... Read more » The post Evaluate Results in Aggregate appeared first on Jon Loomer Digital.| Jon Loomer Digital
Some advertisers have a new creative breakdown option for Related Media. If you have it, here's how Related Media and the breakdown work...| Jon Loomer Digital
Some advertisers are seeing a new creative breakdown that provides transparency into the performance of AI-generated images in ads...| Jon Loomer Digital
Some advertisers are seeing a new creative breakdown for Flexible Format. This could add some much needed transparency for this format type...| Jon Loomer Digital
