Where Have All The Profits Gone? - CFO Simplified
One of the hardest decisions a business owner makes is what to charge. Done wrong, it can lead you to ask where have all the profits gone?| CFO Simplified
Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them. The post How to Spot Problematic Meta Ad Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Of course, you know the answer! You buy raw materials, you pay your staff, rent and utilities and you sell what you make. But if you’re only looking at those few numbers, you are not able to make the changes you need to make your business more profitable. Your income statement is the summary, the […] The post Profitability Challenge<br />How does your business make a profit? appeared first on CFO Simplified.| CFO Simplified
One of the hardest decisions a business owner makes is what to charge. Done wrong, it can lead you to ask where have all the profits gone?| CFO Simplified
This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic on your responsibility to properly interpret conversion results. Instead, this is about the danger of overreacting when one ad is getting conversions while another isn’t. Let me explain… Example Let’s say... Read more » The post Don’t Overvalue Attributed Results appeared first on Jon Loomer Digital.| Jon Loomer Digital
On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me explain… Ad Details Don’t get lost in the details, trying to isolate the top performing text, headline, or image. Those things are important, but there are limitless combinations at play. And... Read more » The post Evaluate Results in Aggregate appeared first on Jon Loomer Digital.| Jon Loomer Digital
Some advertisers have a new creative breakdown option for Related Media. If you have it, here's how Related Media and the breakdown work...| Jon Loomer Digital
Some advertisers are seeing a new creative breakdown that provides transparency into the performance of AI-generated images in ads...| Jon Loomer Digital
Some advertisers are seeing a new creative breakdown for Flexible Format. This could add some much needed transparency for this format type...| Jon Loomer Digital
The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being completely unclear… Low Connection Quality Recently, I noticed that my connection quality had updated to “Low.” The explanation Meta gave for the “low” designation was that at least one of my... Read more » The post Problem with GA4 Integration appeared first on Jon Loomer Digital.| Jon Loomer Digital
Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results. The post A Complete Guide to Meta Ads Attribution appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.| Jon Loomer Digital
