Geert Hofstede revolutionized cultural research in the 1970s with a massive survey of IBM employees worldwide, using factor analysis to identify six key cultural dimensions. While his framework remains influential, it's essential for behavioral scientists to explore beyond these dimensions, acknowledge within-country diversity, and leverage modern research methods and technology. This nuanced approach can lead to more accurate and culturally sensitive insights in a rapidly evolving global lan...| BehavioralEconomics.com | The BE Hub
Geert Hofstede, a Dutch social psychologist, developed a model to understand cultural differences across various nations. His framework is known as Hofstede’s Cultural Dimensions Theory. It provides insights into how culture influences workplace values. Hofstede initially identified four dimensions, which later expanded to six. Here’s an overview of these dimensions: 1. Power Distance Index (PDI) […] The post Hofstede’s Dimensions of Cultural Differences first appeared on Communicatio...| Communication Theory