The Super Bowl has always been more than a game. It’s the most-watched cultural moment in America and one of the most valuable sponsorship platforms in the world. But heading into Super Bowl LX, the playbook for brands must adapt to today’s reality. Case in point — the NFL’s selection of Bad Bunny for the […] The post Super Bowl LX: The Ultimate Pressure Test appeared first on FleishmanHillard.| FleishmanHillard
CHARLOTTE, N.C. — Chelsea head coach Enzo Maresca criticised FIFA for choosing the United States as the host of the Club World Cup after his team’s match| Verdaily
The City of Santa Clara finally received documents about the FIFA World Cup that the staff had been long wanting to review.| The Silicon Valley Voice
Elevate Sports Ventures has acquired marketing and hospitality firm Zinc Agency| Sportico.com
Saudi Arabia is bidding to host the 2034 World Cup soccer tournament. If successful, government authorities plan to build a futuristic new stadium within its audacious 170-km-long mirrored city in the desert, the Line.| New Atlas
The Emperor: How Franz Beckenbauer (1945-2024) defined the beautiful game. From Libero legend to World Cup winner, the footballing visionary, who passed away on January 7, leaves an untouchable legacy.| Frontline