As the multifamily industry approaches 2026, experts provide practical insights on how to effectively integrate artificial intelligence into marketing strategies. The focus goes beyond chatbots to include applications like automatic ad optimization, dynamic content creation and precise audience segmentation. The post MHN Executive Council: Tips for Building AI into Your 2026 Marketing Strategies appeared first on The Multifamily Journal.| The Multifamily Journal
Price transparency has become an expectation of consumers spanning nearly every industry, and the multifamily space is finally catching up. Unlike other industries, such as travel and retail, which might have two or three factors contributing to a total cost, multifamily operators are having to account for countless different factors from multiple sources. The post Up-Front Fee Transparency Reshapes Multifamily Marketing appeared first on The Multifamily Journal.| The Multifamily Journal
The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Aventura, Hamilton Zanze CEO and CIO are GlobeSt influencers, D.C. properties poised for redevelopment, staffing, virtual tours, luxury living, fee transparency, proptech and AI marketing audits. The post Industry Trends Report | Week of October 20 appeared first on The Multifamily Journal.| The Multifamily Journal
Transparency has become the hallmark of consumer trust across nearly every industry. People want to know exactly what they’re getting and what they’re paying for. From making travel plans to retail purchases, consumers are looking at the details. Within the multifamily space, transparency is no longer a bonus—it’s a baseline expectation. The post Why Fee Transparency May Be the Focal Amenity for Renters appeared first on The Multifamily Journal.| The Multifamily Journal
The top storylines in multifamily this week are South dominates in new units, renters falling behind, student housing and algorithmic pricing| The Multifamily Journal
The top storylines in multifamily this week are retention, long-time renters, ROAD bill advances, brand style guides, tech stacks and social media branding.| The Multifamily Journal
Video is transforming how property managers engage residents. By featuring real team members in videos, communities can build trust and familiarity.| The Multifamily Journal
Managed WiFi providers are proving to be a vital asset in reaching connectivity success and creating sustainable ecosystems for renters.| The Multifamily Journal
The top storylines in multifamily this week are the resident experience, team-building, deposit-free renting and communities that lead in innovation.| The Multifamily Journal
Grace Hill has acquired The Shadow Agency, a full-service mystery shopping company providing services to numerous industries, including multifamily.| The Multifamily Journal
The top storylines in multifamily this week are assistance animals, package theft, parking minimums, centralization, proptech and interest rate cuts.| The Multifamily Journal