Social media video ads are where attention, engagement, and growth intersect in 2025. The platforms fueling this boom demand video advertising insights - data-driven signals that help marketers know what works, why it works, and how to scale it. Let’s explore the newest benchmarks and research shaping the social video ad space At the same time looking [...]| Billo
In 2025, data driven ads sit at a crossroads: brands need sharper targeting and proof of lift, yet privacy rules and platform shifts are eroding legacy signals. As the UK’s scrutiny of Google’s ad changes underscores the pace of regulatory change, marketers can’t rely on yesterday’s playbook. Gartner projects most targeting will hinge on modeled or consented [...]| Billo
Good ads make the biggest difference on social media, so you need proof, not just guesses. Studies from Nielsen/NCS show that creative quality is the number one factor driving sales. Today’s platforms, like Meta, TikTok, and YouTube, let you run tests to learn quickly. This playbook will show you how to test ads to find [...]| Billo
Creative is now the biggest driver of ad performance - responsible for up to 70% of campaign success, according to Meta. But understanding why a specific ad works? That’s still a mystery for many marketers. As traditional tracking tools lose power due to privacy changes, creative analytics is emerging to fill the gap, helping teams decode the [...]| Billo
In this post, we’ll unpack what is a good CTR for ads in 2025. You’ll see real benchmarks across formats and industries, plus the key variables.| Billo
Boost your paid-social ROAS by mastering hook rate - learn formulas, benchmarks, and creative tweaks to stop the scroll and keep viewers watching.| Billo
What's next for social advertising - insights from Meta Performance Marketing Summit 2025.| Billo
Understand advertising entropy and learn about its importance for managing effective campaigns. Gain insights into strategies and best practices to address this issue. Get the knowledge and tips to prevent advertising entropy and achieve success.| Blog PromoNavigator