On average, only one in three digital ads is accurately measured for performance. That means two-thirds of your budget could be working or wasting without you even knowing it. It’s not that marketers don’t care about measurement; it’s that most tools stop at surface-level data. They tell you how many people clicked, but not what […]| Usermaven
Discover how AI-driven creative coaching helps brands improve ad performance. Learn how Billo’s creative engine turns insights into higher-performing videos.| Billo
Marketing performance rises and falls on creative quality, but most teams don’t consistently connect platform metrics to what gets briefed. This post turns your data into creative concepts you can actually produce. By showing how Billo’s data‑backed briefs translate Hook Rate, CTR, and ROAS into clear choices for openings, proof, and CTAs. You’ll learn how to keep [...]| Billo
Traditional creative briefs often leave performance up to chance. Vague prompts, brand speak, and open-ended direction slow down results and lead to inconsistent outcomes. Data backed briefs flip the script. They embed proven campaign insights - like ROAS, CTR, and Hook Rate, directly into your creative direction. The result? A performance-driven framework that helps creators hit [...]| Billo
In this post, we’ll unpack what is a good CTR for ads in 2025. You’ll see real benchmarks across formats and industries, plus the key variables.| Billo
Boost your paid-social ROAS by mastering hook rate - learn formulas, benchmarks, and creative tweaks to stop the scroll and keep viewers watching.| Billo
Understand advertising entropy and learn about its importance for managing effective campaigns. Gain insights into strategies and best practices to address this issue. Get the knowledge and tips to prevent advertising entropy and achieve success.| Blog PromoNavigator