Priming: an invisible power tool for online marketing
Priming subconsciously influences every decision we make. As a marketer, you can use priming in your marketing campaigns.| Neurofied
What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of consumer behavior. In essence, marketers apply practical psychological insights. How does this work in the recent rise of the online supermarket industry? How can you improve the customer experience? And how do marketers adapt? […] This post Customer experience: the future of supermarkets is published on Neurofied.| Neurofied
Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behavior. It is a process driven by the subconscious mind. Without intentions, the first item that is presented affects how we respond to the second. The complexity of priming asks for a better […] This post Priming: an invisible power tool for online marketing is published on Neurofied.| Neurofied
Priming subconsciously influences every decision we make. As a marketer, you can use priming in your marketing campaigns.| Neurofied
Online supermarkets like Crisp and Picnic use new marketing strategies and brain and behavior insights for their customer experience.| Neurofied
Since we started in 2018, we regularly get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes ‘organizations’ is replaced by teams, departments, or businesses and other times the question focuses on behavioral economics or neuroscience. Often the real question behind it is “What is the business value of behavioral […] This post What is the business value of behavioral science? is published on Neurofied.| Neurofied
Chasing improvement can be a daunting task… Chasing improvement can be a daunting task. Whether it affects day-to-day life or sets up the future, we make decisions based on what we think is best for us. With the New Year barely behind us, our need for improvement is more evident than ever. Unfortunately, New Year’s […] This post Motivating Fitness: What are We Missing? is published on Neurofied.| Neurofied
“Every leader needs a good story.” You have probably heard this before, but did you really think about why this is the case? There is a good explanation for why storytelling is an effective tool for leaders; it makes it easy for people to follow and understand what you do and for what reason. Storytelling […] This post The Importance of Storytelling for Leaders is published on Neurofied.| Neurofied
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole point of using a marker. The critical parts pop out. That’s one of the effects of colors on behavior: they attract attention. In this post, we are going to […] This post The effects of colors on behavior is published on Neurofied.| Neurofied
Storytelling can make you more attractive to others. Evolutionary, storytellers have many advantages. If you’re a good storyteller, you have better chances of finding social partners. You receive more community support and have healthier offspring. At least that’s what the results of a study with a hunter-gatherer population in the Philippines state. It would explain […] This post The online dialogue: Conversion optimization with storytelling is published on Neurofied.| Neurofied
Everytime we make a purchase, we experience price pain. These scientifically proven tactics will relieve your customers' brains of the pain of paying. This post The untold secret to avoiding price pain is published on Neurofied.| Neurofied
You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals behind our thinking and behavior can eliminate sources of it. To reduce friction, make your website more usable. Navigation has to be easy, create an intuitive website. […] This post Intuitive website design to reduce friction is published on Neurofied.| Neurofied
Make or breake emotional marketing campaigns with positive or negative emotions. Attention, controllability, certainty and arousal will make your customers act. This post How to make or break emotional marketing campaigns is published on Neurofied.| Neurofied
Our attention span is, in contrast to Pavlov's classical conditioning, very limited. Marketers can guide attention by distraction or the Zeignarik effect. This post The secrets of capturing and guiding attention is published on Neurofied.| Neurofied
Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It demands too much time and energy. That is why our brain has developed shortcuts. The most distinct stimuli must be the most important for our survival and therefore […] This post All you need to know about visual cues in your online marketing is published on Neurofied.| Neurofied
When was the last time you received a bundle of handwritten letters from the mailman? It might have been a while, because times are changing. Together with our fast-changing environment, digital communication is making its uprise. Receiving a love letter to your physical mailbox may sound very romantic, but digital communication and newsletters bring a […] This post 5 steps to create the newsletter everybody wants to read is published on Neurofied.| Neurofied
Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined. The search for the inner self, who you are, and following your own choices are the main themes in most Pixar movies. Our hero or heroine faces a large […] This post What you need to know about emotions now is published on Neurofied.| Neurofied
As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives it an edge over your competitors? These factors determine the value of your brand. Improve it with the pyramid of value. The perceived value of your company […] This post Improve your brand’s worth with the pyramid of value is published on Neurofied.| Neurofied
What is the future of marketers without understanding of the brain and behaviour of the consumer? It is essential to master the art of applied neuromarketing now! It enables marketers to influence consumers and create more effective marketing strategiesa and increase their ROI. This post The Behavioral Future of Marketing is published on Neurofied.| Neurofied
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you will have felt at least once in your life. They are examples of emotions: a reaction towards an object, individual or surrounding that drives our subsequent behavior. This […] This post Emotional marketing: how to use emotions in your marketing is published on Neurofied.| Neurofied
Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally there are important choices to be made that take some pondering. How do you make these decisions? You might identify yourself as an intuitive decision maker. Alternatively, perhaps you consider yourself to be […] This post Emotions: an important factor driving consumer behavior is published on Neurofied.| Neurofied
We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf. Some of them give you a broad overview of neuromarketing and others deep-dive into the conscious and subconscious brain. Influence By Robert B. Cialdini In his book Influence: The Psychology of Persuasion (1984), Cialdini explains in detail the fundamental principles that […] This post Top 20 Neuromarketing Books is published on Neurofied.| Neurofied
In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During the summer of 1957, a notorious experiment by the social psychologist James Vicary shook the world. Secretly, he flashed messages about Coca-Cola and popcorn on the big screen. The messages were […] This post Ethics of neuromarketing is published on Neurofied.| Neurofied
Advertisement in 2018 means competition. If you want to sell, you need to stand out. Be original. Push the right buttons. Convince your target audience. Luckily, marketers have been trying to look for the best and most efficient ways to do this since the beginning of the previous century. This is how they invented the […] This post Master the AIDA-model for improved business results is published on Neurofied.| Neurofied
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now to Colgate, the number one toothpaste recommended by dental professionals”, as told by a smiling dentist. But is this really a dentist? He is wearing a white coat, so he […] This post How authority can improve your online marketing strategy is published on Neurofied.| Neurofied
Welcome back to our series on brain-related topics to give you, as a marketer, more insight into the brain. Last time we talked about dopamine. We hope this excited you because we will continue with these interesting things called neurotransmitters. This week, we will discuss serotonin, a neurotransmitter that shows both similarities and differences with […] This post Serotonin and customer satisfaction is published on Neurofied.| Neurofied
Imagine being at your friend’s birthday party. You have a drink, a chat, and then you notice this amazing looking buffet. You want to fill up your plate with all the delicious treats. However, your personal trainer who drags you into the gym every day is looking over your shoulder. Thinking about him and all […] This post Why liking a product is not the same as wanting it is published on Neurofied.| Neurofied
A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not as silly as a sheep (although they are more intelligent than you think). But we also show some kind of herd behavior. This ‘sheepish-behavior’ of […] This post The power of social proof for your online marketing strategy is published on Neurofied.| Neurofied
The world is changing. Artificial Intelligence is growing and becoming more visible. In our everyday life, Artifical Intelligence begins to play a more significant role. We all have used a chatbot before. Supermarkets give you a choice to pay at the grumpy lady at the counter or quickly scan the groceries yourself at the automated […] This post Why a chatbot can improve your company is published on Neurofied.| Neurofied
Welcome to the first part of Braintalk! A small series of brain-related topics, for you as a marketer to get a better understanding of this interesting organ. We will teach you the basic knowledge, what goes on in your customers’ head and how to apply this to domains like marketing and business. We kick-off with […] This post Dopamine and customer motivation is published on Neurofied.| Neurofied
Last year, Neurofied was present at the Dutch eCommerce exhibition Webwinkel Vakdagen 2018. This exhibition is the biggest meeting place for supply and demand in the world of webshops. My mission was to wander around, observe and see how companies apply neuromarketing in the design of their stands. This may sound relaxing, but an exhibition […] This post The do’s and don’ts for exhibitors at an exhibition hall is published on Neurofied.| Neurofied
Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters below an offer: ‘Last chance! Only 1 room left on our site!‘ and ‘1 other person looked for your dates in the last 10 minutes‘. The inevitable reaction: stress resulting in […] This post Scarcity and urgency to improve your sales is published on Neurofied.| Neurofied
The paradox of choice means that more choice will lead to more psychological stress and less happy feelings. Learn where the sweet spot is so too can you offer the right amount of products to your customers This post Paradox of choice: why less is more! is published on Neurofied.| Neurofied
