Managing marketing analytics with limited resources can be tough. For marketing directors who lead small but strong teams, the challenge is clear: How do you decide which analytics tasks are the most important when you don’t have a lot of… Read More The post Master the Web Analytics Process: 6 Key Steps to Simplify Your Marketing Strategy and See Real Results appeared first on Augurian.| Augurian
Creating a successful web analytics team means understanding data collection, analysis, and reporting within the broader context of a data analytics team. With the deprecation of Universal Analytics (UA) and its replacement by GA4, along with the phasing out of third-party cookies, it can be challenging to keep up. Web analytics tools and features are...| Augurian
You are the backbone of your company’s marketing, running a small, scrappy team within a larger organization. It’s like being the captain of a fast-paced startup inside a big company, juggling many tasks with limited resources. But you spend too much time making sense of your analytics and reports without proper data analysis. Therefore, aligning...| Augurian