B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation data showing a reallocation from media to creative/production. Creative is the big winner from the B2B Marketing Awards 2025, with the number of entries into the […] The post B2B is Doubling Down on Creative appeared first on B2B Marketing.| B2B Marketing
All3Media International has announced Kazakhstan streaming platform Freedom Media has acquired 110 hours of scripted content from the distributor’s catalogue. Freedom Media has acquired multiple seasons of hit dramas from All3Media International. Both seasons of Travis Fimmel led mystery drama Black Snow (6 x 1 hour), from Goalpost Pictures will be available, joined by both […]| Advanced Television
DAZN, the sports streaming platform, has announced a multi-year agreement with the Big Ten Network and Fox Sports to bring an expanded slate of US college sport| www.advanced-television.com
Aprenda Content Experimentation: metodologia de testes A/B para criativos, métricas essenciais e como otimizar campanhas publicitárias. O post Content Experimentation: Como Testar e Otimizar Campanhas Criativas apareceu primeiro em Publi.| Publi
As streaming giants continue to acquire lucrative live sports rights, multiple reports suggest that Netflix will make a play for UEFA Champions League football rights. Netflix already holds NFL, WWE and MLB rights, and has presented a number of high-profile boxing matches in recent times. UEFA is set to alter the way it sells the […]| Advanced Television
At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio and highlight its advertising solutions. During the presentation, Amazon announced that Prime Video has grown its average monthly ad-supported reach to more than 22 […]| Advanced Television
Research from the BBFC shows that two in five young people (45 per cent) have watched a film or TV series that negatively affected their mental wellbeing. Of those, almost all (97 per cent) said the content had some impact on them with nearly half (46 per cent) saying it stayed with them for a […]| Advanced Television
Vital components of life The post Wendy V. Edwards appeared first on The American Scholar.| The American Scholar
Why is content such an unpleasant label for articles in a magazine? The post My discontent over ‘content’ appeared first on The Spectator World.| The Spectator World
Just when you thought you had a handle on SEO, GEO steps onto the scene and demands your attention. We’ve...| Nifty Marketing
What are content scores, anyway? Content scoring tools analyse your text against various SEO content factors and assign a numerical grade. These platforms typically evaluate: Tools like Surfer SEO have made content scoring mainstream, offering writers and marketers a seemingly objective way to measure SEO performance before hitting publish. The appeal is obvious. Instead of […]| Bulldog
The Walt Disney Studios has acquired rights to acclaimed British writer Katherine Rundell’s celebrated fantasy series, Impossible Creatures. The series which| www.advanced-television.com
Little Dot Studios has expanded its partnership with production company and distributor, BIG Media, to launch a multi-platform digital strategy for its popular| www.advanced-television.com
The BBC has agreed a three-year deal with Graham Norton and So Television to produce three more seasons of The Graham Norton Show for iPlayer and BBC One. The d| www.advanced-television.com
Starting this season, Sky Sports will air over 100 live NBA games per season in the UK and Ireland. The deal follows NBCUniversal - which, like Sky, is owned by| www.advanced-television.com
ESPN’s direct-to-consumer service and Fox One, Fox Corporation’s direct-to-consumer streaming service, have partnered to offer fans even more flexibility, g| www.advanced-television.com
There’s enough boring content out there. How can you ensure your own content has a better chance of holding audience attention right to the end?| SALT.agency®
Building a powerful presentation requires more than having a great idea. Make a lasting impression with these tips to engage your audience.| Interact Studio
Learn how an autonomous UV-C cleaning robot builds organizational trust through safety sensors, reliable navigation, transparent reporting, and durable design.| OhmniLabs
Discover how SoSavvy helps entrepreneurs create engaging content that resonates and converts coaching leads on LinkedIn.| Coachilly Magazine
The Problem: A Broken Content Ecosystem We’re watching the collapse of the web’s economic model in real-time, and everyone knows it. AI assistants have fundamentally changed how people consume information. Why wade through ten articles when Claude, ChatGPT, or Gemini can synthesize an answer in seconds? Why maintain 100 browser tabs for research when AI […]| DEJAN
When you populate your website with language model–generated text, you inherit a subtle but real risk: AI-specific artifacts may leak into the published content. These markers aren’t always obvious to human readers, but they can be highly visible to search engines, researchers, and competitors. One such artifact is the structured output marker that GPT-5 (and […]| DEJAN
Inriver delivers significant new capabilities to customers and partners through an enhanced workflow engine with integrated AI agents for process automation, smarter content onboarding for higher data quality, contextual AI co-pilot, flexible syndication and CDN enabled digital catalogs. Inriver announced major advances for its Product Information Management (PIM) platform, introducing new and enhanced capabilities designed […]| MarTech Series
Appy Pie Copy has officially rebranded as Typific. Appy Pie Copy, the AI-powered content generation platform trusted by millions worldwide, has officially rebranded as Typific, marking a new chapter in its journey to make AI creativity accessible for all. The rebrand introduces a modern identity, a streamlined interface, and an enhanced user experience—while ensuring that […]| MarTech Series
MorningAI announced the first autonomous growth platform that puts enterprise-level marketing capabilities into the hands of every business.| MarTech Series
Hosted by Corsair on September 16, a curated group of merchant payments experts, fintech innovators and industry insiders gathered for a spirited exchange of ideas on the future of B2B payments as part of the Crossroads Fintech Salon Series. TreviPay’s Martha Salinas reflects on this meaningful dialogue with fellow leaders in payments, eCommerce and banking. […] The post Building Efficiency, Experience and Trust: Insights from B2B Industry Leaders at the Crossroads NYC Salon appeare...| TreviPay
For an increasing number of top retailers, offering a distinct corporate buyer program has become a key strategy to unlock the massive B2B market. From Business Advantage from Best Buy to the Ace Business Accounts program, these offerings are more than loyalty programs, but rather a front door to exclusive offers, services, financing and other […] The post Why Pay by Invoice Has Become a Proven Growth and CX Lever for Retailers appeared first on TreviPay.| TreviPay
Getting people to your website is only half the battle. Keeping them there and guiding them toward the next step comes down to one thing: compelling content. Visitors decide within seconds whether to keep scrolling or click away, so the way you write and structure your content plays a huge role in engagement. In this […] The post Website Content Writing Tips That Keep Visitors Engaged appeared first on astute communications.| astute communications
EK outlines seven ways to ensure your content and data are AI-ready, helping your organization deliver trustworthy, complete results.| Enterprise Knowledge
B2B content strategies fail because they're not built for AI-driven, multi-stakeholder buying committees. Learn how to change course and drive pipeline.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
You’ve researched your target keywords, written service pages, published blogs, and updated your website… but your rankings still aren’t where you want them to be. The truth is, content alone isn’t always enough to get strong keyword rankings. Search engines evaluate many signals to decide which websites deserve top spots in SERPs. While content is […] The post Still Not Ranking For a Keyword? You Need More Than Just Content appeared first on Boston Web Marketing.| Boston Web Marketing
TL;DR: Key Referral Data Insights from the First Three Months of AI Mode Usage (May–August 2025) External clicks from AI Mode stay under ~3%. Traditional Google Search sends far more traffic. Clicks cluster on Reddit, YouTube, Wikipedia, Amazon, Facebook. Developer hubs like GitHub, Stack Overflow, and Stack Exchange show up. Post-click depth from AI Mode […] The post Signals in the Clickstream: Early Referral Data on Google’s AI Mode appeared first on iPullRank.| iPullRank
Our 2025 Global Agency Benchmarking Report has been out for a few weeks and one of the highlights includes its spotlight on global content marketing agencies. Content and thought leadership was one of the most popular specialisms this year, and in this blog, we break down all the highlights, as well as its place in […] The post Find Out Which Global B2B Agencies Were Named Content Marketing and Thought Leadership Specialists appeared first on B2B Marketing.| B2B Marketing
AI is changing the CIO role. Our new survey reveals what that means for communicators aiming to reach CIOs with relevant, trusted content.| RH Strategic
Have you started working on your annual appeal and year-end fundraising plan? It’s beyond time! I worked for 30 years in the trenches, so I know exactly what this time of year feels like. It feels like you’re at the base of a mountain you’re about to scale. Exciting, but also scary. Exhilarating, yet also…| Clairification
Content is the retailer’s not-so-secret weapon. A strong content program can inform, engage, and extend connections with customers that result| Modern Marketing Today
AI visuals are just raw material. Learn how to create real brand content that comes from layering your AI designs, adding story, and consistency on top, then adapting it into variations for every platform. The post <span class='p-name'>Turning AI Designs into Branded Elements</span> appeared first on GrowthRocks.| GrowthRocks
Make AI your best writer: skip the junior-level fluff. Define your brand voice, embed knowledge, and analyze your competitors. Here's how.| GrowthRocks
Prestige alone doesn't cut it anymore. That's why we're making the case for sexy legal marketing. Lawyers—it's time for a bolder strategy.| Nifty Marketing
There’s a very telling question I’m fond of asking artists, writers and journalists about the single most critical factor responsible for that impactful career choice...| ESTHER ANATOLITIS
Google Discover provides high-quality content, tag structure, and images. Follow our tips on how to increase your business’s Google Discover visibility today!| Boston Web Marketing
Learn more about GA4 engagement rate, industry benchmarks to compare your performance against, and our tips to optimize this metric. The post Study: Average GA4 Engagement Rates by Industry appeared first on Portent.| Portent
See how mobile telehealth robots deliver more personal and engaging virtual care compared to traditional carts and video platforms.| OhmniLabs
In the competitive world of B2B tech marketing, it’s not news that creating high-quality content that engages your target audience is critical to your success. Our report on B2B tech buyers found that decision-makers consume an average of 4.2 pieces of content before contacting a supplier, so this reality isn’t likely to change. By creating The post The 8 types of B2B content you need to make appeared first on Isoline Communications.| Isoline Communications
It's time to think beyond scaremongering as the key strategy to capture attention for your cybersecurity content. The post 6 cybersecurity content marketing techniques that make an impact appeared first on Isoline Communications.| Isoline Communications
Tired of your B2B content marketing ideas? Here are 9 fun B2B content ideas and B2B social media content ideas to spice up your pipeline and inspire audiences.| Isoline Communications
Von den Anfängen in Düsseldorf zur führenden SEO-Agentur mit starkem Team Semtrix steht für individuelle SEO-Strategien, fundiertes Online-Marketing und persönliche Beratung auf Augenhöhe. Mit einem erfahrenen Team aus über 40 Expert:innen begleiten wir Unternehmen in ganz Deutschland. Jetzt haben wir unser 10-jähriges Jubiläum gefeiert, blicken zurück und bereiten uns vor auf die nächsten Jahre. Vom [...] Der Beitrag 10 Jahre Semtrix erschien zuerst auf Semtrix GmbH.| Semtrix GmbH
AI Overviews und die Zukunft der Google-Suche ⋆ Suchmaschinenmarketing von Semtrix ➨ Wir nehmen's persönlich ✌ (SEM = SEO und SEA)| Semtrix GmbH
EricMalley.com CEO Featured in ABC Money: Vector Database Revolution Critical as 78% of Organizations Miss AI Intelligence Infrastructure.| MarTech Series
Discover how TreviPay uses AI to accelerate B2B onboarding, boost loyalty and turn your Order-to-Cash process into a revenue growth engine.| TreviPay
Was ist Sales Enablement? Erfahren Sie, wie Sie Ihr B2B-Vertriebsteam mit der richtigen Strategie, den richtigen Tools und Inhalten ausstatten. Schließen Sie mehr Geschäfte ab und sorgen Sie für ein vorhersehbares Umsatzwachstum. The post What is Sales Enablement? A Guide For B2B Sales Professionals appeared first on Salesflare Blog.| Salesflare Blog
L’Employee Generated Content (EGC) désigne les contenus créés spontanément par les collaborateurs d’une entreprise. Photos, posts LinkedIn, témoignages… Ces prises de parole authentiques renforcent la marque employeur, stimulent l’engagement interne et boostent la visibilité sur les réseaux. Un sujet qui devient stratégique pour les entreprises L’Employee Generated Content (EGC) est un contenu original généré par […] The post Employee Generated Content : Comment impli...|
In any industry, the simple bits tend to be the most stable. For every ice cream, there’s the company that makes the sticks; for every book publisher, there’s the company selling the paper. By the same logic, in the midst of the AI boom, Nvidia – which manufactures chips that make the technolo... Source| MIDiA Research Blog
Find out how to write a good article with our guide. Get in touch with Assisted for more information on your next SEO strategy.| Assisted
We are delighted to reveal the shortlist for the B2B Marketing Awards 2025, the industry’s leading recognition of strategic excellence, creative innovation and measurable impact. This year’s entries set a new standard. Ambition was high, execution was sharp and the results prove the strength of modern B2B marketing. With hundreds of submissions from agencies, in-house […] The post B2B Marketing Awards 2025 Shortlist Revealed appeared first on B2B Marketing.| B2B Marketing
Most founders dream of making $10,000 in monthly revenue. One founder who has made that dream a reality is Benjamin Houy, the founder of French Together| High Signal
Your website is a medium that often showcases everything about your brand. In most cases, it might serve as the first impression of your brand. Creating a| Geeksvillage Blog
Nigeria is leading the charge into the digital age. With over 122 million internet users, most of whom access the web through smartphones, digital marketing| Geeksvillage Blog
Keep your website content fresh with audits, gap analysis, and updates. Improve SEO, boost traffic, and increase conversions with refreshed content.| Boston Web Marketing
Your on-page SEO is only half the battle. Master the art of off-page optimization to build genuine authority, attract high-quality backlinks, and secure lasting SERP dominance. Dominate the SERPs: Mastering Off-Page SEO Techniques! In the hyper-competitive world of search, securing a top position on the Search Engine Results Pages (SERPs) requires more than just excellent […]| Marketing Smartly
Ready to transform your marketing? Discover the cutting-edge video strategies that are proven to skyrocket engagement, build brand trust, and drive a powerful return on investment for your business. Skyrocket Engagement with These Video Marketing Strategies! In 2025, video is no longer just a component of a marketing plan; it is the central force driving […]| Marketing Smartly
Five factors to consider before launching a PR strategy and how to build clarity, impact, and data-driven PR measurement into your plan.| Michael Brito
Think AI is cold, complicated, or not for fundraisers? Think again. I’ve experimented myself. Asking ChatGPT to draft an e. Or an out. Or a draft for a proposal. At first, I was unimpressed. The content was a bit generic, and often redundant. Citations were sometimes incorrect. The logic was questionable. And, of course, the…| Clairification
Che cos'è l'abilitazione alle vendite? Scoprite come dotare il vostro team di vendita B2B della strategia, degli strumenti e dei contenuti giusti. Chiudere più contratti e ottenere una crescita prevedibile dei ricavi. The post What is Sales Enablement? A Guide For B2B Sales Professionals appeared first on Salesflare Blog.| Salesflare Blog
Want to rank on ChatGPT? Learn how AI retrieves and displays content, and the strategies that help your site appear in AI-generated answers.| Astute Communications
By Cade Massey SiriusXM 132, Business Radio Powered by the Wharton School Daniel Coyle, Bestselling Author and Contributing Editor at Outside Magazine, joins host Cade Massey at the 2019 Wharton People Analytics Conference. Listen Here| People Analytics
When implemented correctly, FAQ schema can boost your impressions, increase click-through rates, and drive more organic traffic to your site.| Bulldog
Unlock the secrets to SEO success in affiliate marketing with our comprehensive guide. Optimize your content to boost visibility & conversions| GoAffPro
You don’t need to be a psychologist to build better marketing, but it helps to think like one. Behind every click, scroll, and purchase are emotional and behavioral cues that often go unnoticed. Marketing psychology helps you identify and use those cues to shape content, design, and strategy in ways that feel natural to your […] The post How is Psychology Used in Marketing? appeared first on astute communications.| astute communications
Heading tags do more than style text. Learn how they shape SEO, guide readers, and improve how search engines understand your content.| Astute Communications
Learn how to increase AOV in B2B ecommerce with volume pricing, flexible terms, and more. Boost average order value and drive growth with smart tactics.| TreviPay
Workflow and process for content creation - from ideation, validating the idea, to creating a draft. With actual samples!| Kaiserthesage
Your brand platform is your brand's universe, an ownable space that invites audiences to experience what you offer in many different ways.| Brandingmag
Discover how OhmniClean, an autonomous cleaning solution, improves hospital disinfection, speeds room turnover, and boosts efficiency.| OhmniLabs
The post Virtual Care Robot: Redefining Telehealth With OhmniCare appeared first on OhmniLabs.| OhmniLabs
We Just Hosted Our Most-Attended Webinar Yet Last week, I had the pleasure of hosting a webinar on Generative Engine Optimization (GEO). It turned out to be the most well-attended session in Walker Sands history by a wide margin. That level of engagement speaks to the urgency B2B marketers feel right now. Generative AI is […] The post Webinar Recap: Winning B2B Visibility In The AI Era appeared first on Walker Sands.| Walker Sands
Having in mind the astonishing effect of email marketing when it comes to efficiency and performance, with estimated ROI 38:1 (source), it’s safe to say that this is a strategy you want to keep developing and using to reach your audience. The post How to Segment a Mailing List? appeared first on eMarketing Institute.| eMarketing Institute
Let me show you how every morning begins for me at the moment. Here’s how: I wake up, make the coffee, and take a stroll through the garden down to my little writing nook. To be honest, I don’t actually know if this is a “nook”. I have no idea what a nook is. I […]| Olly Richards
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.| Search Engine Land
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to write a book with generative AI by leveraging existing [...]Read More... from So What? How to Write a Book with Generative AI| Trust Insights Marketing Analytics Consulting
Every business owner wants more people to notice their products, engage with their brand, and ultimately make a purchase. But here’s the secret most people overlook. It’s not always the ad, the product description, or even the discount that gets people to act; it’s the call-to-action (CTA). Think about it. You can write the most […]| Geeksvillage Blog
I think that support tickets are an unsung fantastic source material for technical documentation. Every devrel should read support tickets and the answers, even if they don’t respond to them.| Dan Moore!
Content theft has become more and more common in today’s promotional structure. Whilst providing quality marketing for an upcoming release is something many look forward to, spoilers are in fact not. Here are some ways to preserve your privacy and maintain constant security within your accounts. Just Double Checking! Two-Factor Authentication, and Why It Matters … Continue reading "Lock It Up! A Guide to Protecting Your Content" The post Lock It Up! A Guide to Protecting Your Content ap...| The Daily Rind
Discover the hidden financial and operational burdens of managing trade credit in-house. TreviPay eliminates credit risk and reduces costs.| TreviPay
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about project management and the software development lifecycle, with a [...]Read More... from So What? A live recording of Marketing Over Coffee| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we show you how to use generative AI for video creation. You’ll learn a step-by-step process to take your video [...]Read More... from So What? Using Generative AI for Video Creation| Trust Insights Marketing Analytics Consulting
This data was originally featured in the June 11th, 2025 newsletter found here: INBOX INSIGHTS, June 11, 2025: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI In this week’s Data Diaries, let’s go behind the scenes on one part of our AI-Ready Marketing Strategy Kit: the audiobook version. We generated it with [...]Read More... from Speakability and Text to Speech AI| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to approach podcast transcription automation to save time and reclaim your [...]Read More... from So What? Summer Makeover Series: Podcast Transcription Automation| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI for voice generation. You’ll discover [...]Read More... from So What? Using Generative AI for Voice Generation| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the current state of AI image generation. You’ll discover [...]Read More... from So What? Current Status of AI Image Generation| Trust Insights Marketing Analytics Consulting
This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk my 125 lb [...]Read More... from AI Integration Strategy Part 1| Trust Insights Marketing Analytics Consulting
If you want to find out why phygital experiences can enhance your campaigns to stand out, check out our blog with The Creative Consultancy.| B2B Marketing
By Thorid Wagenblast1, Nicholas Roxburgh2 and Alessandro Taberna3 1 Delft University of Technology, 0009-0003-5324-37782 The James Hutton Institute, 0000-0002-7821-18313 CMCC Foundation – Eur…| Review of Artificial Societies and Social Simulation
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Methods appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Hiring and the Talent Pipeline appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Community & Opportunity appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post AI & the Future of Work appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Employee Wellbeing and Engagement appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Individual High Performance appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Organizational Culture appeared first on People Analytics.| People Analytics
