Your on-page SEO is only half the battle. Master the art of off-page optimization to build genuine authority, attract high-quality backlinks, and secure lasting SERP dominance. Dominate the SERPs: Mastering Off-Page SEO Techniques! In the hyper-competitive world of search, securing a top position on the Search Engine Results Pages (SERPs) requires more than just excellent […]| Marketing Smartly
Ready to transform your marketing? Discover the cutting-edge video strategies that are proven to skyrocket engagement, build brand trust, and drive a powerful return on investment for your business. Skyrocket Engagement with These Video Marketing Strategies! In 2025, video is no longer just a component of a marketing plan; it is the central force driving […]| Marketing Smartly
Summary This post outlines five critical factors that shape a successful PR strategy in 2025: audience intelligence, narrative clarity, media and platform landscape, risk and reputation readiness, and measurement discipline. It explains how synthetic audiences, narrative testing, and generative engine optimization can sharpen messaging and improve visibility. It also stresses the importance of balancing legacy […] The post The Five Building Blocks of a Smart PR Strategy in 2025 appeared fir...| Michael Brito
Think AI is cold, complicated, or not for fundraisers? Think again. I’ve experimented myself. Asking ChatGPT to draft an e. Or an out. Or a draft for a proposal. At first, I was unimpressed. The content was a bit generic, and often redundant. Citations were sometimes incorrect. The logic was questionable. And, of course, the…| Clairification
Che cos'è l'abilitazione alle vendite? Scoprite come dotare il vostro team di vendita B2B della strategia, degli strumenti e dei contenuti giusti. Chiudere più contratti e ottenere una crescita prevedibile dei ricavi. The post What is Sales Enablement? A Guide For B2B Sales Professionals appeared first on Salesflare Blog.| Salesflare Blog
Want to rank on ChatGPT? Learn how AI retrieves and displays content, and the strategies that help your site appear in AI-generated answers.| Astute Communications
By Cade Massey SiriusXM 132, Business Radio Powered by the Wharton School Daniel Coyle, Bestselling Author and Contributing Editor at Outside Magazine, joins host Cade Massey at the 2019 Wharton People Analytics Conference. Listen Here| People Analytics
Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized ABM campaigns? The simple answer is “yes.” But it’s undeniably becoming more challenging. Budget pressures, longer sales cycles and more complex customer journeys are turning up the heat on B2B marketing teams everywhere. Yet some are still […] The post Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success appeared first on Demand Gen Report.| Demand Gen Report
Invisible content earns zero authority. Learn how to unlock visibility without giving away your best assets.| Search Engine Land
What exactly is FAQ schema? FAQ schema is a type of structured data markup that helps search engines understand when your content contains questions and answers. Think of it as a way to communicate directly with Google, highlighting the most valuable parts of your content. When Google recognises your FAQ schema, it can display your […]| Bulldog
Unlock the secrets to SEO success in affiliate marketing with our comprehensive guide. Optimize your content to boost visibility & conversions| GoAffPro
You don’t need to be a psychologist to build better marketing, but it helps to think like one. Behind every click, scroll, and purchase are emotional and behavioral cues that often go unnoticed. Marketing psychology helps you identify and use those cues to shape content, design, and strategy in ways that feel natural to your […] The post How is Psychology Used in Marketing? appeared first on astute communications.| astute communications
Heading tags do more than style text. Learn how they shape SEO, guide readers, and improve how search engines understand your content.| Astute Communications
Learn how to increase AOV in B2B ecommerce with volume pricing, flexible terms, and more. Boost average order value and drive growth with smart tactics.| TreviPay
Workflow and process for content creation - from ideation, validating the idea, to creating a draft. With actual samples!| Kaiserthesage
Your brand platform is your brand's universe, an ownable space that invites audiences to experience what you offer in many different ways.| Brandingmag
Discover how OhmniClean, an autonomous cleaning solution, improves hospital disinfection, speeds room turnover, and boosts efficiency.| OhmniLabs
The post Virtual Care Robot: Redefining Telehealth With OhmniCare appeared first on OhmniLabs.| OhmniLabs
We Just Hosted Our Most-Attended Webinar Yet Last week, I had the pleasure of hosting a webinar on Generative Engine Optimization (GEO). It turned out to be the most well-attended session in Walker Sands history by a wide margin. That level of engagement speaks to the urgency B2B marketers feel right now. Generative AI is […] The post Webinar Recap: Winning B2B Visibility In The AI Era appeared first on Walker Sands.| Walker Sands
Some people use AI to speed up the process of getting their ideas and message out. Others use it to polish up their language which I think is really cool use of AI, especially if they’re not a native speaker. But there’s also the hordes of mindless AI slop generators masquerading as meaningful human engagement, […]| DEJAN
Introduction “Help Me Write” is Google Chrome’s AI-powered writing assistant designed to help users create short-form content directly within their web browser. Launched with Chrome version 121, this feature leverages artificial intelligence to generate text suggestions based on user prompts and the context of the webpage you’re viewing. How Does Help Me Write Work? The […]| DEJAN
A few weeks ago, a company offered us $5,000 to write a 5,000-word white paper. They wanted us to write it because they liked our work. We turned them down. Our white papers are less than half that length and cost more than twice as much. That discrepancy got me wondering: what can they expect […]| Intellyx – The Digital Transformation Experts – Analysts
Marketing and sales teams have been among the first to put AI to work. From accelerating content creation to optimising routine tasks, AI tools—and now AI agents—are becoming part of daily routines. But adoption is moving faster than training, leaving many professionals without the skills to use these tools effectively. A new study by General... Read more » The post Marketing and sales lead in AI use—but training lags behind appeared first on Marketing Tech News.| Marketing Tech News
Having in mind the astonishing effect of email marketing when it comes to efficiency and performance, with estimated ROI 38:1 (source), it’s safe to say that this is a strategy you want to keep developing and using to reach your audience. The post How to Segment a Mailing List? appeared first on eMarketing Institute.| eMarketing Institute
So, last weekend I was sitting in my garden enjoying a relaxing Hobbitshire sunset… When my phone started pinging. (Not literally pinging, because I don’t let my phone ping with anything. I guard my notifications tighter than a bitcoin wallet. So… metaphorically pinging. You get the idea.) It was coming at me from all sides… […] The post Google vs Olly appeared first on Olly Richards.| Olly Richards
Let me show you how every morning begins for me at the moment. Here’s how: I wake up, make the coffee, and take a stroll through the garden down to my little writing nook. To be honest, I don’t actually know if this is a “nook”. I have no idea what a nook is. I […]| Olly Richards
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.| Search Engine Land
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to write a book with generative AI by leveraging existing [...]Read More... from So What? How to Write a Book with Generative AI| Trust Insights Marketing Analytics Consulting
Every business owner wants more people to notice their products, engage with their brand, and ultimately make a purchase. But here’s the secret most people overlook. It’s not always the ad, the product description, or even the discount that gets people to act; it’s the call-to-action (CTA). Think about it. You can write the most […]| Geeksvillage Blog
Was ist Sales Enablement? Erfahren Sie, wie Sie Ihr B2B-Vertriebsteam mit der richtigen Strategie, den richtigen Tools und Inhalten ausstatten. Schließen Sie mehr Geschäfte ab und sorgen Sie für ein vorhersehbares Umsatzwachstum. The post What is Sales Enablement? A Guide For B2B Sales Professionals appeared first on Salesflare Blog.| Salesflare Blog
I think that support tickets are an unsung fantastic source material for technical documentation. Every devrel should read support tickets and the answers, even if they don’t respond to them.| Dan Moore!
Content theft has become more and more common in today’s promotional structure. Whilst providing quality marketing for an upcoming release is something many look forward to, spoilers are in fact not. Here are some ways to preserve your privacy and maintain constant security within your accounts. Just Double Checking! Two-Factor Authentication, and Why It Matters … Continue reading "Lock It Up! A Guide to Protecting Your Content" The post Lock It Up! A Guide to Protecting Your Content ap...| The Daily Rind
Discover the hidden financial and operational burdens of managing trade credit in-house. TreviPay eliminates credit risk and reduces costs.| TreviPay
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about project management and the software development lifecycle, with a [...]Read More... from So What? A live recording of Marketing Over Coffee| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we show you how to use generative AI for video creation. You’ll learn a step-by-step process to take your video [...]Read More... from So What? Using Generative AI for Video Creation| Trust Insights Marketing Analytics Consulting
This data was originally featured in the June 11th, 2025 newsletter found here: INBOX INSIGHTS, June 11, 2025: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI In this week’s Data Diaries, let’s go behind the scenes on one part of our AI-Ready Marketing Strategy Kit: the audiobook version. We generated it with [...]Read More... from Speakability and Text to Speech AI| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to approach podcast transcription automation to save time and reclaim your [...]Read More... from So What? Summer Makeover Series: Podcast Transcription Automation| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI for voice generation. You’ll discover [...]Read More... from So What? Using Generative AI for Voice Generation| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the current state of AI image generation. You’ll discover [...]Read More... from So What? Current Status of AI Image Generation| Trust Insights Marketing Analytics Consulting
This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk my 125 lb [...]Read More... from AI Integration Strategy Part 1| Trust Insights Marketing Analytics Consulting
This content was originally featured in the March 26th, 2025 newsletter found here: INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation Change Management: Navigating SEO for AI I’ve been thinking a lot about the shift happening in SEO lately. We’re no longer just optimizing for Google’s algorithms and human readers [...]Read More... from Change Management in AI and SEO| Trust Insights Marketing Analytics Consulting
This data was originally featured in the March 26th, 2025 newsletter found here: INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation In this week’s Data Diaries, let’s talk about language and content translation. Last week on the livestream, we shared the idea of doing translation, converting your content into other [...]Read More... from Content Translation| Trust Insights Marketing Analytics Consulting
If you want to find out why phygital experiences can enhance your campaigns to stand out, check out our blog with The Creative Consultancy.| B2B Marketing
Fire damage brings not just physical loss, but emotional weight too. This guide walks you through the restoration process: stay calm, assess what you can salvage, discard what’s unsafe, notify your insurer, and partner with trusted professionals for a smoother recovery. The post Fire & Smoke Damage Restoration: How To Recover Your Belongings first appeared on My Decorative.| My Decorative
By Thorid Wagenblast1, Nicholas Roxburgh2 and Alessandro Taberna3 1 Delft University of Technology, 0009-0003-5324-37782 The James Hutton Institute, 0000-0002-7821-18313 CMCC Foundation – Eur…| Review of Artificial Societies and Social Simulation
By Cade Massey SiriusXM 132, Business Radio Powered by the Wharton School Daniel Coyle, Bestselling Author and Contributing Editor at Outside Magazine, joins host Cade Massey at the 2019 Wharton People Analytics Conference. Listen Here| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Methods appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Hiring and the Talent Pipeline appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Community & Opportunity appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post AI & the Future of Work appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Employee Wellbeing and Engagement appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Individual High Performance appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Organizational Culture appeared first on People Analytics.| People Analytics
Explore the Wharton People Analytics Content Library—a curated hub of articles, podcasts, and conference recordings from top experts. Dive into key topics like AI, leadership, workplace culture, and employee wellbeing to gain actionable insights on how people and organizations thrive.…Read More The post Leadership & Management appeared first on People Analytics.| People Analytics
The post How Do We Manage Remote Work? appeared first on People Analytics.| People Analytics
The post Can AI Make You a Better Manager? appeared first on People Analytics.| People Analytics
Contributors: Wharton People Analytics Faculty Director Matthew Bidwell, Kira Choi & Isabel Fernandez-Mateo We explore how career paths are shaped by the involvement of search firms in hiring. Drawing on theories of market intermediation, we argue that search firms constrain horizontal moves across functions and industries by favoring workers from…Read More The post Brokered Careers: The Role of Search Firms in Managerial Career Mobility appeared first on People Analytics.| People Analytics
Contributors: Wharton People Analytics Postdoctoral Researcher Louis Hickman & Nigel Bosch, Vincent Ng, Rachel Saef, Louis Tay, Sang Eun Woo Organizations are increasingly adopting automated video interviews (AVIs) to screen job applicants despite a paucity of research on their reliability, validity, and generalizability. In this study, we address this gap by…Read More The post Automated Video Interview Personality Assessments: Reliability, Validity, and Generalizability Investigations ap...| People Analytics
The Wharton School’s Stephanie Creary speaks with experts about how increasing access to accurate data can help drive changes in DEI policies in the January 18, 2022 issue of Knowledge@Wharton. Read more. The post How Data Analytics Can Help Advance DEI appeared first on People Analytics.| People Analytics
By: Adam Grant The New York Times The neglected middle child of mental health can dull your motivation and focus — and it may be the dominant emotion of 2021. Read More. The post There’s a Name for the Blah You’re Feeling: It’s Called Languishing appeared first on People Analytics.| People Analytics
By: Adam Grant and Allison Sweet Grant The New York Times Kids — and parents — need to understand that there’s a big difference between selflessness and generosity. Like many new parents, when our first child was born, we were delighted to receive gift boxes of tiny pajama sets, monogrammed…Read More The post We Need to Talk About ‘The Giving Tree’ appeared first on People Analytics.| People Analytics
By: Edward H. Chang, Katherine L. Milkman, Laura J. Zarrow, Kasandra Brabaw, Dena M. Gromet, Reb Rebele, Cade Massey, Angela L. Duckworth, Adam Grant Harvard Business Review Virtually all Fortune 500 companies offer diversity training to their employees. Yet surprisingly few of them have measured its impact. That’s unfortunate, considering…Read More The post Does Diversity Training Work the Way It’s Supposed To? appeared first on People Analytics.| People Analytics
By Cade Massey SiriusXM 132, Business Radio Powered by the Wharton School Sebastian Wernicke, Chief Data Scientist at ONE LOGIC, joins host Cade Massey at the 2019 Wharton People Analytics Conference. Listen in The post Sebastian Wernicke with Cade Massey at the 2019 Wharton People Analytics Conference appeared first on People Analytics.| People Analytics
By Cade Massey SiriusXM 132, Business Radio Powered by the Wharton School Eva Murray, Head of Business Intelligence at Exasol and Author of #MakeoverMonday, joins host Cade Massey at the 2019 Wharton People Analytics Conference. Listen in The post Eva Murray with Cade Massey at the 2019 Wharton People Analytics Conference appeared first on People Analytics.| People Analytics
By Cade Massey SiriusXM 132, Business Radio Powered by the Wharton School Stefanie Tignor, People Scientist and Analytics Lead at Humu, joins host Cade Massey at the 2019 Wharton People Analytics Conference. Listen in The post Stefanie Tignor with Cade Massey at the 2019 Wharton People Analytics Conference appeared first on People Analytics.| People Analytics
AI-driven B2B buyer behavior demands a new content strategy. See how interactive content delivers the signals you need to engage and convert.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
The post How to Rank in AI Search Consistently appeared first on Power Digital Marketing.| Power Digital Marketing
In short, when outsourcing content creation, consider… Evaluating project-based vs. retainer arrangements Strategic alignment: Have a shared understanding of personas, messaging, and SEO goals Collaboration tools and communication Businesses face pressure to produce consistent, high-quality content that drives measurable results. … Continued The post Outsourcing Content Creation: 9 Steps for Vetting Inbound Content Agencies appeared first on Responsify.| Responsify
Starting inbound marketing? Learn the top 5 beginner mistakes to avoid so you can build a smarter strategy and get better results faster.| Responsify
Content or delivery? It's one of the most often asked questions in public speaking: What’s more important—what you say, or how you say it?| Manner of speaking
1. Implement breadcrumb navigation for better user experience Think of breadcrumbs as leaving a trail for both your visitors and Google to follow. They improve site navigation and help search engines understand your blog’s structure, making it easier for them to crawl and index your content effectively. The good news? Adding breadcrumbs doesn’t require any […]| Bulldog
Improve AI-generated content with these 20 marketing-focused ai prompt writing tips and strategies. Learn how to optimize AI responses for ads, blogs, social media, and more.| Digital Results
Too many brand leaders make the error of thinking brand tonality doesn't apply to them until they finally decide to get strategic about it.| Brandingmag
Learn how effective UX design builds visitor trust on health websites by improving usability, credibility, and user satisfaction.| Learn Digital Marketing
Discover how telehospitalist models help rural and small hospitals extend inpatient care coverage without hiring local physicians.| OhmniLabs
In this meetup, Jeanette Abrahamsen, VP of Social and Content at Trade Hounds & SPARXiQ, joins Karthik Chidambaram for a candid discussion on how to tackle social content and make marketing relevant for the B2B industry. They talked about how to identify the relevance of great content that will catch the attention of your viewers, […]| Driven
B2B marketing is a dynamic space these days. AI is transforming how we discover and consume content as individual creators gain influence and traditional newsrooms contract. Meanwhile, younger professionals are shaping strategy and driving purchase decisions earlier in their careers. And marketing teams face growing pressure to deliver greater impact — faster and with fewer […] The post The Case for LinkedIn as an Essential Platform in B2B Marketing appeared first on Walker Sands.| Walker Sands
As marketing budgets face growing scrutiny, lead generation remains one of the most expensive plays in the game. For financial services marketers, every lead costs an average of $653 — a hefty price if the lead isn’t the right fit for your pipeline. That’s why more marketers are pivoting to Account-Based Marketing (ABM): a more […] The post Getting Started With ABM for Financial Services appeared first on Walker Sands.| Walker Sands
In the world of B2B marketing, there’s no shortage of ways to grow your pipeline. Two of the most prominent ways? Account-based marketing (ABM) and lead generation. While ABM and lead gen often appear side by side in demand gen conversations, these strategies are far from interchangeable. Choosing the right approach starts with understanding the […] The post Account-Based Marketing vs Lead Generation: What’s the Difference? appeared first on Walker Sands.| Walker Sands
As AI-driven threats accelerate, cybercrime costs are projected to hit $10.5 trillion — placing immense pressure on IT leaders to not only secure their environments but also optimize performance with fewer resources. At the same time, today’s cybersecurity buyers are more informed and self-directed than ever, making it increasingly difficult for vendors to differentiate themselves […] The post 8 Cybersecurity Lead Generation Strategies for 2025 appeared first on Walker Sands.| Walker Sands
B2B buyers make up their minds about emails in less than three seconds — and most marketing emails don’t make the cut. Outdated tactics, cookie-cutter messaging and broad-stroke blasts are easy for savvy decision-makers to spot — and delete. But when executed strategically, email remains one of the highest ROI levers in your marketing mix. […] The post Best Practices for Successful B2B Email Campaigns appeared first on Walker Sands.| Walker Sands
B2B landing pages are essential for businesses focused on lead generation in the online space. Not only do they provide improved traffic conversions through a mix of organic and paid efforts, but they can also help businesses acquire leads through form fills. They are designed to provide a sharpened user experience that can help convert […] The post How to Build B2B Landing Pages that Convert appeared first on Walker Sands.| Walker Sands
In the B2B sector, purchase decisions are high stakes. The sales cycle is long. And your audience is overwhelmed with options. That’s why a strong brand isn’t just nice to have — it’s a business imperative. According to Boston Consulting Group: Combined with the fact that B2B buyers often see purchase decisions as career-defining, and […] The post Driving Results Through B2B Brand Awareness appeared first on Walker Sands.| Walker Sands
Today’s buying journey is complex. Learn how to choose the right B2B marketing channels to drive pipeline and accelerate revenue.| Walker Sands
How B2B marketers can connect the dots between their research, content, and community programs to drive stand-out experiences and exponential outcomes| SWZD – Build Authentic Relationships
John Botman For nearly two centuries, journalism operated under the assumption that truth mattered, stories should be original, and humans should write things for other humans to read. Quaint, right? We trusted journalists—those quirky creatures who collected facts, verified sources, and occasionally spelled words correctly—to give us nuanced, insightful accounts of the world. Oh, how […]| dejan.ai
New digs have been found for my blog! I started blogging here in 2012. The early blogs are pretty gruesome, but somewhere along the way I found my voice and... The post New Digs For Better Visibility for Jill Wolcott Knits Blog appeared first on Jill Wolcott Knits.| Jill Wolcott Knits
Does your business have a newsletter? If you don’t, you might be missing out. Here’s what you need to know about creating a newsletter that works.| Search Engine People
If your company has less than 500 employees, you can now add a Services page to your LinkedIn Company Page. Should you have a Services Page on your Profile or your Page? You cannot have a services page on both your personal profile AND Company Page I recommend if you are a solopreneur, you might […] The post How to add a Services Page to your LinkedIn Company Page appeared first on Louise Brogan.| Louise Brogan
“Confused clients don’t write checks.” One of my mentors used to say that sentence often in his workshops. It’s true. How do you feel when you read confusing marketing content? I’m betting it doesn’t persuade you to purchase from the company that published it. I asked several marketers why they sometimes publish confusing content, and … Continue reading "Marketers: Is your content confusing your audience?" The post Marketers: Is your content confusing your audience? appeared fir...| Crystal Clear Communications
Marketers make a lot of marketing promises to clients and prospects: great service, amazing value, innovation. It’s our job. Delivering on these promises builds trust, enhances reputation, and ensures customer satisfaction – all essential for long-term success. When companies don’t deliver on their marketing promises, they risk a hit to their reputation, loss of customers, … Continue reading "Marketers: Does your company deliver on your marketing promises?" The post Marketers: Does yo...| Crystal Clear Communications
Language and symbols evolve over time. We continually create new words and symbols and new uses for old words. For example, when I was a child, emojis didn’t exist. The Oxford Dictionaries named an emoji the “word” of the year in 2015. Today, emojis are everywhere – even in business-to-business (B2B) marketing materials. But just … Continue reading "Marketers: Are you using emojis in your content?" The post Marketers: Are you using emojis in your content? appeared first on Crystal C...| Crystal Clear Communications
Research shows that shorter words are better. Even highly educated people prefer shorter words that are faster to read and easier to understand. Yet content marketers still use long words that are harder to digest. The other day I was editing some copy for a client, and I changed the word “utilize” to the word … Continue reading "Marketers: Are you overusing “utilize”?" The post Marketers: Are you overusing “utilize”? appeared first on Crystal Clear Communications.| Crystal Clear Communications
In my last blog, I wrote about how talking to your customers directly about their information and research habits helps you discover the best way to market to them. In speaking with many business-to-business (B2B) buyers across several industries, one thing is clear regardless of industry and title: Marketers must personalize content. Every single person … Continue reading "Marketers: If you want to reach your buyers, you must personalize your content" The post Marketers: If you want to rea...| Crystal Clear Communications
Since AI became easy and accessible through ChatGPT, it’s led many of my clients to ask: Is it okay to use AI to create content? The answer: To create content; no. To make sure you haven’t left anything out of your content; yes. As my colleague Harry Semerjian, Principal at Infinium Marketing Group, puts it, … Continue reading "Marketers: Are you using AI to create content? Be careful" The post Marketers: Are you using AI to create content? Be careful appeared first on Crystal Clear Com...| Crystal Clear Communications
As marketers, our goal is that everything we produce is accessible to our target audience. That’s why we make message maps and conduct A/B testing to help ensure resonance and accessibility. But is that enough? Next time you’re in a meeting, look around. One in every five Americans has some kind of reading disability, according … Continue reading "Marketers: Do you care about accessibility? Then stop with the 2-minute read." The post Marketers: Do you care about accessibility? Then stop...| Crystal Clear Communications
I’m willing to bet that most of you create a company or product/service message, often in the form of a Message Map. But are you taking the critical next step and testing your message before using it in marketing content and campaigns? Since you only get one chance to make a first impression on your … Continue reading "Marketers: Are you testing your message before using it?" The post Marketers: Are you testing your message before using it? appeared first on Crystal Clear Communications.| Crystal Clear Communications
Recently, many of my clients seem obsessed with search engine optimization (SEO). Sometimes to the point where they sacrifice good, readable content that will engage their audiences. We all know SEO is important, especially if you’re trying to move up in search engine rankings. We also know that good content is key to engaging your … Continue reading "How do you balance SEO and good content?" The post How do you balance SEO and good content? appeared first on Crystal Clear Communications.| Crystal Clear Communications
Most marketers I know have a love-hate relationship with these three words: Search Engine Optimization, more commonly called SEO. That’s because while SEO helps your target audience find you, it can also be tricky to navigate. There’s also the constant struggle to balance marketing content with the right number of keywords while staying true to … Continue reading "Marketers: Do you have a love-hate relationship with SEO?" The post Marketers: Do you have a love-hate relationship with SEO...| Crystal Clear Communications
Is your company an innovative leader in your market or industry? Of course it is. And I bet most of your competitors say they are too. Yet many companies continue to put overused words such as “leader,” “innovative,” and others in their marketing materials. It’s time for all of us to stop using overused words … Continue reading "Marketers: Stop being “leaders”" The post Marketers: Stop being “leaders” appeared first on Crystal Clear Communications.| Crystal Clear Communications