As NFL season dominates screens across the U.S., many fans are doing more than just watching, they’re actively shaping the game-day experience. From shopping in real time to engaging across multiple platforms, today’s NFL audience is blending technology and interactivity to redefine what it means to be a fan.| Horowitz Research
Attracting audiences to live content beyond sports is a challenge in today’s media ecosystem. A recent Horowitz study suggests that, especially for younger audiences, interactivity may be key to driving them to live TV and delivering higher levels of advertising engagement.| Horowitz Research
The majority (85%) of American consumers watch at least some live TV content, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Viewing Behaviors 2025. While older viewers (91% of 50+ year-olds) tend to be more likely to watch live TV, most younger viewers (78% of 18-34 year-olds and 81% of consumers ages 35-49) report doing so as well.| Horowitz Research
Streaming and cable prices are rising and we can help you discover the best options for your entertainment dollars.| Allconnect
You know about Netflix but still wonder, what is streaming, exactly? We share insights on what you’ll need and how to get set up.| Allconnect
