Digital marketing methods change as Search declines, AI on the up
As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ marketers.| Marketing Tech News
FuboTV Inc. and The Walt Disney Company announced a definitive agreement in January 2025 to combine Disney’s Hulu + Live TV business with Fubo, creating a combined subscriber base exceeding 6.2 million in North America. FUBO stock soared 5x following the announcement and with clickstream data we can evaluate the merits of the transaction and […] The post Combined FUBO TV Business Challenged with User Growth appeared first on Datos.| Datos
Workflow Management SaaS companies are rapidly integrating AI features into their products, with notable user adoption and positive feedback across the board. However, the degree of success and specific metrics vary significantly among them. Using Datos clickstream data, investors can track who is winning the AI War. Datos clickstream data shows MNDY and WDAY stand […] The post The AI War in B2B SaaS: MNDY leading, WDAY accelerating, ASAN lagging appeared first on Datos.| Datos
Real-world, high-quality data is the backbone of smart business decisions. We live in an age where every digital move is trackable. When captured (and appropriately anonymized and privacy-secured), this data can provide a stream of signals that are gold dust for businesses. This is clickstream data. It opens up a world of invaluable insights into […] The post Clickstream 101: How to find a reliable clickstream provider appeared first on Datos.| Datos
What are vector embeddings? Whether you’re searching on Google or Amazon, talking with a voice assistant, using ChatGPT, letting Spotify suggest your next song, browsing Pinterest for inspiration, or translating a sentence with Google Translate; you’re interacting with systems powered by vector embeddings. To be effective, these systems must be able to interpret intent and […] The post Vector Embeddings and Vector Search: A Deep Dive appeared first on Datos.| Datos
A roadmap is an invaluable tool to help ensure the success of any digital product development. A less experienced team may only see the tip of the iceberg: the 10% of the work and collaboration that they can easily imagine. As an experienced product manager, you know that it’s the 90% that is beneath...| Boost Labs – Digital Product Agency
We’re a digital development company, with an experienced team of developers and designers who build digital products and help you tell your story with your data. But that doesn’t mean that we’re always the right fit for companies who need digital product development...| Boost Labs - Digital Product Agency
As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ marketers.| Marketing Tech News
The use of the Algorithmic Transparency Recording Standard (ATRS) became mandatory for central government in 2024. Read about how the GDS Data and AI ethics team have rolled out the mandate across government and how they have updated the ATRS to reflect learnings from this process.| dataingovernment.blog.gov.uk
You need to track two essential statistics that will help you set a baseline to boost your fundraising efforts: form conversion rate and average gift amount.| The ENGAGE Blog by Blackbaud
In the Europe tourism & leisure industry, there were 14 private equity deals announced in Q2 2024, worth a total value of $822.9m, according to GlobalData's Deals Database.| Hotel Management Network
This content is from vibetrace As we venture into 2024, the landscape of data activation is evolving at an unprecedented ...| Vibetrace
This content is from vibetrace Let’s explore together the journey from data collection to actionable insights, through this comprehensive guide ...| Vibetrace
Following our series of posts regarding Klaviyo competitor pricing updates, we write our article for 2024.| Vibetrace
By integrating IRI based past sales and marketing performance data as the benchmark, Albert AI enables marketers to identify the increase in sales generated in physical stores by digital marketing Digital marketing started its tremendous growth in the 1990s on the promise that marketers would finally know which ad to serve which user and when […] The post True marketing attribution is enabled by Albert, which allows offline sales to be tied to online marketing appeared first on Albert.| Albert
In today’s world, technology is advancing at an unprecedented rate. From artificial intelligence to virtual reality, we’re seeing an explosion of new technologies that promise to revolutionize the way we live, work, and play. However, with all of this new tech comes a problem: a growing gap between advertisers and technology. As technology becomes more […] The post Bridging the gap between advertisers and technology with Albert.ai appeared first on Albert.| Albert
With cross-platform monitoring, a common problem is the difficulty in getting comprehensive and in-depth views on metrics, making it tough to see the big picture. Read to find out how the Data Tech team ideated Iris to turn observations into actionable insights for enhanced decision-making.| Grab Tech
