The Premium Boom Continues: The Race is On to Grow Short-Haul Opportunity
As we discussed yesterday, in the long-haul market, premium upsell options have long been part of the game, but in the short-haul market, that has not been the case. It wasn’t all that long ago that airlines almost exclusively sold coach seats. Most of those people sitting in First Class were upgrades. This has changed dramatically, and the announcements of expanded premium offerings just keep coming.| Cranky Flier
