The car buying journey has gone digital. Over 95% of today’s vehicle shoppers begin their search online, turning to YouTube and Over-The-Top (OTT) streaming platforms for reviews, comparisons, and research before ever visiting a dealership. This shift gives auto dealers a powerful chance to engage in-market audiences where attention is already focused—on mobile devices, laptops, […] The post How Car Dealerships Can Use OTT and YouTube Ads to Drive Test Drives appeared first on Propellan...| Propellant Media
Leveraging OEM co-op helps dealerships maximize their marketing strategies. Check out our guide to utilizing these programs! The post Navigating OEM Programs appeared first on PCG Digital.| PCG Digital
Improve your dealership's Meta Conversions API setup and learn how to monitor performance in Events Manager with PCG Digital's social team!| PCG Digital
As EV adoption continues to surge across the nation, Tom Kondrat, breaks down the data, revealing key insights into the growing role of EVs| CBT News
With the current buzz around the great buy/sell market, many are eager to capitalize on this trend, but how? Joining us is Todd Berko.| CBT News