We’re excited to announce that Perficient has been named a Major Player in the IDC MarketScape: Worldwide IT and Engineering Services for Software-Defined Vehicles 2025 Vendor Assessment. We believe this recognition reflects our deep commitment to helping automotive OEMs and mobility innovators navigate the complex shift toward software-defined vehicles (SDVs) with confidence, agility, and innovation. […]| Perficient Blogs
The car buying journey has gone digital. Over 95% of today’s vehicle shoppers begin their search online, turning to YouTube and Over-The-Top (OTT) streaming platforms for reviews, comparisons, and research before ever visiting a dealership. This shift gives auto dealers a powerful chance to engage in-market audiences where attention is already focused—on mobile devices, laptops, […] The post How Car Dealerships Can Use OTT and YouTube Ads to Drive Test Drives appeared first on Propellan...| Propellant Media
Leveraging OEM co-op helps dealerships maximize their marketing strategies. Check out our guide to utilizing these programs! The post Navigating OEM Programs appeared first on PCG Digital.| PCG Digital
Improve your dealership's Meta Conversions API setup and learn how to monitor performance in Events Manager with PCG Digital's social team!| PCG Digital
