Bundesliga hands UK media rights to Sky Sports, BBC, Amazon and Mark Goldbridge - SportsPro
German top-flight Bundesliga is first major European soccer league to hand rights to content creators as part of wider overhaul.| SportsPro
Video game publisher confirms several licensing deals and renewals. The post EA Sports signs up as official England partner ahead of EA FC 26 launch appeared first on SportsPro.| SportsPro
6pm CET start will help European soccer showpiece reach younger fans and audiences in Asia. The post Uefa moves Champions League final kick-off three hours earlier appeared first on SportsPro.| SportsPro
Antoine Le Nel, Revolut's chief growth and marketing officer, tells SportsPro how the brand assesses partnership opportunities and why it won’t simply be putting its logo on your team’s jersey. The post What’s driving Revolut’s global sports sponsorship push? appeared first on SportsPro.| SportsPro
Agreement will reportedly run into mid-2030s and represents largest naming rights deal in Formula One. The post McLaren cash in ‘US$100m-a-year’ Mastercard title sponsorship appeared first on SportsPro.| SportsPro
Popular content creator among first group to host additional streams of the game between the Chiefs and Chargers. The post YouTube plans iShowSpeed altcast for live NFL Brazil game appeared first on SportsPro.| SportsPro
German top-flight Bundesliga is first major European soccer league to hand rights to content creators as part of wider overhaul.| SportsPro
Major departure from IOC’s clean venue policy gets blessing of Olympic body as Honda and Comcast secure naming rights to LA28 venues.| SportsPro
Bayern Munich form new agreement that moves away from commercial elements and focuses on youth soccer development in African nation.| SportsPro
Fourth brand owned by luxury goods conglomerate to partner with series, joining Tag Heuer, Moët Hennessy and Louis Vuitton.| BlackBook Motorsport
SportsPro picks out some of the key trends from the last 12 months in sports sponsorship and marketing,| SportsPro
Will Fifa’s Club World Cup take off? Could F1 and the FIA part ways? What next for China, women’s sports, and all those net zero pledges? SportsPro writers share their predictions.| SportsPro
Overall growth driven by a particular surge in interest among female fans and by markets in the Middle East.| SportsPro
The US market will be key focus for the Spanish banking group as part of its multi-year deal with F1 starting in 2025.| BlackBook Motorsport
Noah Lyles won the tightest 100m men's final ever with SportsPro's Sam Carp watching on at the Stade de France.| SportsPro
Governing body’s CEO Li Li Leung says athlete-first approach has been key to winning back trust of partners.| SportsPro
Telecoms company’s logo to feature on all home, road and alternate jerseys during the regular season and postseason.| SportsPro
How Coca-Cola is trying to show responsibility on reducing plastic waste, what is Snoop Dogg adding to the US coverage and how Paris 2024 is proving an effective fundraiser for minority sports?| SportsPro
Conglomerate's Hawk-Eye tracking services to replace ‘chain gang’ method in helping officials rule on first downs.| SportsPro
As we approach the end of week one of the Olympics, SportsPro offers a sense of the mood among sponsors on the ground in Paris.| SportsPro
The MLB franchise expands its pact with the Philadelphia-based insurance company, which dates back 36 years.| SportsPro
