1 Less is More: The Fine Art of Paywall Strategy Nieman Lab, Less is more, and discounts work: A new study looks at the minutiae of paywall strategy Showing less content in front of a paywall can actually increase subscriber conversion rates, concludes a new study published in Journalism Studies. Researchers analyzed millions of user […]| Twipe
In the early 2000s, I closely witnessed the dot-com bubble burst. After spending a week in San Francisco and Silicon Valley visiting AI companies alongside a group of news industry leaders, I can’t help but feel a sense of déjà vu. Now, I know I’m not the first to draw this comparison. There are obvious […]| Twipe
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer effective. In this article, we’ll explore why it’s time to rethink your paywall strategy and how you can improve it. Persuasive paywall messaging Hitting […]| Twipe
Find out practical applications and the best strategies on how to use WhatsApp Channels to build a lasting relationship with your readers.| Twipe