Sales teams today are drowning in content. Battle cards, one-pagers, eBooks, decks, product sheets, ROI calculators – more gets added every quarter. Each asset built with the best intentions: to inform, enable, persuade, or accelerate the sale. But here’s the paradox. The post 24 Sales Content Metrics: Measuring What Influences Revenue appeared first on Federico Presicci.| Federico Presicci
Familiarise yourself with 32 different types of sales enablement assets and materials - what they should achieve and how to ensure success.| Federico Presicci
Dive into the different sales enablement content types, the best practices for creating content and measuring its effectiveness, and emerging trends.| Federico Presicci