Brand growth today is getting harder with more brands than ever before. Here's how to use brand tracking to beat your competition.| Vision One Research
Attribution & Brand Lift: Two Great Methods that Measure Better Together “We’re only focused on conversions.” “Sales are our only KPI.” “Attribution moves the needle.” These are things I’ve heard over and over again talking to agencies and brands about their podcast and digital audio ad metrics. It’s usually during a conversation where they’re explaining […]| Signal Hill Insights
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Unlock the hidden energy of brands and drive brand growth and success with the concept of Brand Momentum. Pre-order Brand Momentum now!| Vision One Research
I have a simple question: How do you learn what audiences think about your podcast, video, branded content or ad campaign? Here’s the simple answer: You ask them. That’s not just simple, but so logical and straightforward you’d think we could stop there. So, why am I writing about it? First, it still surprises me […]| Signal Hill Insights
Here are our top seven lessons from this year's Christmas ads to help you improve your future advertising efforts and help your brand soar.| Vision One
Here we explore how eye tracking drives brand growth by uncovering unconscious insights about behaviour that allow for strategy optimisation.| Vision One
Learn how brands can avoid decline and achieve rebirth with strategic insights from Tony Lewis' Brand Momentum.| Vision One
Every podcast – and podcast ad campaign – needs a North Star, a guiding light that sets it apart and gives it its reason for being. It starts with a clear understanding of how the podcast serves the needs and motivations of its listeners. What are the hot buttons that drive listeners to consume podcasts? […]| Signal Hill Insights
Building your brand: Five Top Tips to Steer Clear of ‘Shiny New Thing Syndrome' for CMO, Business leaders and Brand Owners| Vision One