Advertising Week New York packed the house this year — especially inside the Podcast Zone, where Sounds Profitable hosted two full days of sessions that were, quite literally, standing-room only. Our observation from the panels, and from that leaning-in audience of buyers, planners, marketers and creators in the house, is that podcasting isn’t waiting for […]| Signal Hill Insights
Attribution & Brand Lift: Two Great Methods that Measure Better Together “We’re only focused on conversions.” “Sales are our only KPI.” “Attribution moves the needle.” These are things I’ve heard over and over again talking to agencies and brands about their podcast and digital audio ad metrics. It’s usually during a conversation where they’re explaining […]| Signal Hill Insights
Join us in London for the MRS Behavioural Science Summit 2025, proudly sponsored by Vision One specialists in behavioural research| Vision One Research
Unlock the hidden brand energy that drives growth and success for the worlfd's most successful brands through the principles of Brand Momentum| Vision One Research
I have a simple question: How do you learn what audiences think about your podcast, video, branded content or ad campaign? Here’s the simple answer: You ask them. That’s not just simple, but so logical and straightforward you’d think we could stop there. So, why am I writing about it? First, it still surprises me […]| Signal Hill Insights
Here are our top seven lessons from this year's Christmas ads to help you improve your future advertising efforts and help your brand soar.| Vision One
Here we explore how eye tracking drives brand growth by uncovering unconscious insights about behaviour that allow for strategy optimisation.| Vision One
Every podcast – and podcast ad campaign – needs a North Star, a guiding light that sets it apart and gives it its reason for being. It starts with a clear understanding of how the podcast serves the needs and motivations of its listeners. What are the hot buttons that drive listeners to consume podcasts? […]| Signal Hill Insights
