AI is evolving fast, but when it comes to advocacy, structured advocate profile data remains the most reliable, accurate source for confident decisions. The post AI Is Only as Smart as Your Advocate Data appeared first on Point of Reference.| Point of Reference
Customer marketing and advocacy isn’t just a job—it’s a path to leadership, impact, and real customer success. Yes, it can be challenging, but the rewards are worth it. If your company doesn’t value it, find one that does. Keep going—you’re making a difference! The post Why We Do What We Do appeared first on Point of Reference.| Point of Reference
The post Attributes of Our Top Performing Advocacy Program Managers appeared first on Point of Reference.| Point of Reference
Discover how customer advocacy programs boost retention and loyalty. Learn proven strategies to reduce churn and grow revenue—even in a bear market.| Point of Reference
User adoption of new technology only succeeds with shared commitment. Learn how vendor and customer partnerships drive lasting adoption.| Point of Reference