Understanding the customer journey is essential. Here we explain what the customer journey is, what it isn’t, and why it’s important.| CX by Design
This week's post covers a hot topic for customer experience professionals: ROI of CX. Why is it such a critical ask of CEOs, when everything we do in business is for and about our customers? What are the "competing priorities?" What is the ROI? What mistakes are made in measuring it? What practices limit your ability to properly calculate ROI? And more!| CX Journey™