Parallel Path is excited to welcome Jacqueline Ackerman as Associate Media Director. With nearly a decade of experience in digital strategy, client services, and performance marketing, Jacqueline has partnered with brands across retail, outdoor, lifestyle apparel, and wellness helping them grow through data-driven, audience-first media strategies. Known for her deep client relationships and unstoppable drive, […]| Parallel Path
Parallel Path Welcomes Kelsey Landers as Associate Director of Client Strategy| Parallel Path
Leading all-in-one service software solutions FieldEdge by Xplor and Service Autopilot by Xplor, have today announced a new partnership with Coast to deliver a GPS-powered fuel management solution for service businesses. When combining Coast’s smart fuel card technology with FleetSharp GPS tracking, businesses using FieldEdge and Service Autopilot get real-time control over fuel spending. Through... The post FieldEdge Teams Up with Coast to help service businesses save on fuel and prevent f...| FieldEdge
09 Sep TransCore Receives IBTTA Toll Excellence Award for Groundbreaking New York City Congestion Pricing System| TransCore
Parallel Path is excited to welcome Arianna Tomczak to our growing team as an Associate Client Strategist. A Michigan State University alumna, Arianna brings a fresh perspective, strong strategic instincts, and a genuine curiosity about how people engage with brands. Her passion for health and wellness makes her a perfect fit for our mission to […]| Parallel Path
Hims & Hers just lit a fire under Big Pharma—and the FDA might be coming with a hose. The telehealth brand, known for making once-taboo health topics clickable, took aim at the weight-loss industry in its first Super Bowl ad. The message? “There are medications that work, but they’re priced for profits, not patients.” Spicy. […]| Parallel Path
As the science of gut health continues to gain traction, brands are stepping into uncharted territory with massive opportunities—and just as many challenges. The gut health market, expected to grow to nearly $90 billion by 2030, offers a lucrative playground for marketers. But in a crowded and confusing landscape, clarity and consumer education are the […]| Parallel Path
Integrated health and wellness, also referred to as 360-degree wellness, holistic health, or whole-person health, has shifted from a niche concept to a cornerstone of consumer expectations. This evolution, spurred by the pandemic, has brought about transformative opportunities for both brands and marketers. Understanding how to align with consumers within this movement is essential for […]| Parallel Path
Sleep deprivation isn’t just an individual struggle—it’s a public health epidemic. Despite sleep being essential to physical and mental health, the Centers for Disease Control and Prevention (CDC) reports that nearly 35% of adults fail to meet the recommended seven hours per night. For many, the modern demands of stress, technology use, and societal pressures […]| Parallel Path
12 Aug Kansas Turnpike Authority Partners with TransCore for Cashless Tolling Operational Support| TransCore
30 Jul TransCore Selected to Modernize DRPA Tolling System| TransCore
24 Jul TransCore’s Tolling Technology Goes Live to Facilitate Kansas Turnpike’s Cashless Conversion| TransCore
06 Jun MoDOT Selects TransCore’s ITS Solution for Traffic Management Operations in St. Louis and Springfield| TransCore
10 Jan TransCore Announces Leadership Changes| TransCore
07 Nov TransCore Debuts New Harrisburg, PA Facility| TransCore