What to do if your brand does not generate cut through - Alpha Agency
You should not spend the first 20 minutes of an hour's meeting explaining what your business is. You want that to be short and sharp...| Alpha Agency
There are few tools in the marketing toolkit more misunderstood than the messaging house. For the uninitiated, it is a framework that helps ensure a company is sharing consistent messaging across different channels. It is an initiative often driven by the marketing team but the output is something that should be embraced and adopted by […] The post The misunderstood messaging house appeared first on Alpha Agency.| Alpha Agency
You should not spend the first 20 minutes of an hour's meeting explaining what your business is. You want that to be short and sharp...| Alpha Agency
In this guide to incoterms, we demystify incoterms, shedding light on their definitions to help e-commerce thrive in the ever-expanding world of online trade.| Floship
If you ship products to the United States, a significant rule change is coming that could affect your business and bottom line. On August 29, 2025, the U.S. will suspend the “de minimis” exemption for all low-value shipments, a move that will require all imports to be subject to duties and tariffs. This is a... The post Major U.S. Shipping Change: The De Minimis Exemption Is Ending appeared first on Floship.| Floship
Navigating the New Landscape of Global Trade Global trade isn’t what it used to be. While opportunities abound, businesses venturing across borders face a complex web of hurdles. Based on recent insights, here are the 5 major challenges shaping the landscape of international commerce: The Regulatory Maze: Keeping Up with Ever-Changing Rules International Cross-Border Rules... The post 5 Top Challenges in Today’s Cross-Border Trade appeared first on Floship.| Floship
Unlock Growth with Domestic U.S. Fulfillment As an e-commerce business, are you looking for ways to maximize efficiency, minimize costs, and enhance customer satisfaction in the American market? In today’s trade landscape, a strategic domestic U.S. fulfillment approach is crucial to your business success. By localizing your approach, you streamline and strengthen your supply chain,... The post U.S. Fulfillment: Your Growth Shortcut appeared first on Floship.| Floship
How Proposed Tariffs Could Reshape the Markets for Autos, Pharmaceuticals, and Chips President Donald Trump has announced intentions to impose tariffs of around 25% on automotive, pharmaceutical, and semiconductor imports to be in place by April 2. This is a move that could have significant implications for e-commerce businesses. Here are the key points you... The post Tariffs: Autos, Pharma, Chips—A Market Shift appeared first on Floship.| Floship
DDP, FOB, CIF… these are just some of the incoterms that you need to know when operating a growing international ecommerce business. Incoterms can take a while to wrap your head around but are important terms to know lest you be caught unprepared. Save this definitive guide to duties, taxes & e-commerce for when you... The post Duties, Taxes & Ecommerce – A Definitive Guide appeared first on Floship.| Floship
How do you get people to do what you want them to do? That’s goal of marketing, isn’t it? You want your target audience to engage, click, scroll, register, continue their journey and, ultimately, buy your product/service. Given our recent series of articles looking at design (links at the bottom), if will likely come as […] The post The ugly truth is that looks matter appeared first on Alpha Agency.| Alpha Agency
At first glance, industrial design and financial services marketing have little in common. One is focused on shaping the physical products we use day-to-day, such as toothbrushes and phones. The other is about promoting intangible products and services designed to help people invest and save. However, as with most things in life, seemingly unconnected areas […] The post What marketers can learn from industrial design appeared first on Alpha Agency.| Alpha Agency
Financial services has long been stuck in something of a mediocre malaise when it comes to creativity, but design should never be an add-on| Alpha Agency
Brands are living, breathing things. They grow, evolve – and sometimes need a makeover to stay fresh and relevant. A brand refresh is more than just switching your logo, though. It’s about updating your visuals and messaging to reflect who you are today, not who you were five or 10 years ago. How do you know […] The post When to refresh your brand: a graphic designer’s perspective appeared first on Alpha Agency.| Alpha Agency
Our definitive guide to DDP, duties and taxes and more is perfect for anyone who is looking to grow their e-commerce business internationally.| Floship
