Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more.| Revenue Marketing Alliance
Measuring the success of your event may prove tricky. There are lots of metrics and KPIs and it's unclear what information tells you how successful your efforts were. This article tackles some commonly used KPIs for B2B events marketing and how they relate to your goals.| Revenue Marketing Alliance
Trade shows have been a staple for decades, leading some marketers to view them as outdated and less effective. However, savvy B2B marketers understand that live events remain one of the most valuable tools for fostering face-to-face connections and strengthening relationships with customers and prospects. These events provide a unique […]| WTWH Media Marketing Lab
Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories.| Marketing Alliance