In industrial B2B markets, the stakes are high—and so is the bar for what buyers expect. Engineers, procurement officers and plant managers aren’t just making complex decisions. They’re making them under pressure, often against tight deadlines, operational risks or production delays. These technical buyers are also bringing new expectations to the table. Influenced by seamless The post From Friction to Flow: How Manufacturers Can Streamline the B2B Buying Experience appeared first on Ro...| Roopco
Trade shows have been a staple for decades, leading some marketers to view them as outdated and less effective. However, savvy B2B marketers understand that live events remain one of the most valuable tools for fostering face-to-face connections and strengthening relationships with customers and prospects. These events provide a unique […]| WTWH Media Marketing Lab