The Importance of Attention Metrics | TargetVideo
Attention metrics offer a more precise measurement of online user engagement and focus in terms of content and ads.| TargetVideo
At AdMonsters Sell Side Summit Austin, we spoke with Jennifer Castillo, Executive Director, Ad Operations at Dow Jones about why attention metrics aren’t a silver bullet, but a critical piece of how publishers build trust, engagement, and operational excellence. The post Attention Metrics and Trust: A Conversation with Jennifer Castillo, Dow Jones appeared first on AdMonsters.| AdMonsters
At AdMonsters Sell Side Summit Austin, we spoke with Jennifer Castillo, Executive Director, Ad Operations at Dow Jones about why attention metrics aren’t a silver bullet, but a critical piece of how publishers build trust, engagement, and operational excellence. The post Attention Metrics and Trust: A Conversation with Jennifer Castillo, Dow Jones appeared first on AdMonsters.| AdMonsters
Attention metrics offer a more precise measurement of online user engagement and focus in terms of content and ads.| TargetVideo
Survey: The Attention Metrics Landscape in 2024| Lumen Research
Lumen Research Announces EMEA Partnership with IPG Mediabrands| Lumen Research
